On Wednesday, Super luxury car manufacturer Lamborghini strives for triple-digit sales in India and proposes to launch models simultaneously in the country along with other nations, a company official said.
At Present, the Italian company markets around 52 cars in India and relishes market leadership in the super-luxury division, priced above Rs 2 crore. Sharad Agarwal, head, Lamborghini India, informed reporters here at the Huracan STO super sports car launch, “We want to sell in triple digits in India in the super luxury segment. We are selling around 52 cars in the country at the moment”.
Agarwal stated that due to the pandemic, sales of super-luxury cars in 2020 diminished to 30 percent. The company expects to lead the 2019 level of around 270 vehicles in 2021, going by the trend perceived in the first half of the year. The official stated that sales of super-luxury cars peaked in 2018, with around 320 vehicles being marketed in the category.
“Our aim is to strengthen our market share in the super luxury segment. We are already the market leader in the segment”, he appended. Agarwal declared that the eastern region, comprising West Bengal, Bihar, Jharkhand, Odisha, and the northeastern states, gave 14 percent to 15 percent of total business in India. Most sales are formed in the south, accompanied by the west and north.