Celebrity endorsement is a very effective method of advertising in which the celebrity and influence of prominent people is used to promote products and services. The intrinsic capacity of celebrities

India’s defence industry is on a remarkable journey towards self-reliance in defence production, thanks to initiatives like ‘Make in India’ and ‘Atma Nirbhar Bharat Abhiyan’. The goal is to establish

The Media and Entertainment (M&E) industry has experienced growth and transformation over the years. Factors such as internet access, economic growth, and increased consumer spending have played a role in its popularity.

We all remember our grandparents and perhaps our parents listening to the radio. Before television became prevalent in homes, the sole source of information and entertainment was radio. Even now, most of us enjoy listening to the radio while driving since it introduces us to new and occasionally forgotten tunes. Today, while traditional television is competing with OTT and other services, radio remains important. So, let us take a look at the radio industry’s history and current state.

Nothing is more beneficial to marketers than satisfied consumers. When a consumer is so satisfied with their purchase and willing to share why their decision to buy from your business

Tata Consultancy Services (TCS) is a renowned global technology company and an esteemed member of the Tata Group, which is one of India’s largest and most esteemed business conglomerates. Established in 1968 by Fakir Chand Kohli, an Indian IT pioneer, TCS started as a modest software consulting firm but has since experienced remarkable growth, both domestically and internationally. Today, it stands as a leading provider of IT services, consulting, and business solutions across various industries.

The Indian hospitality sector, known for its richness and depth, has witnessed reform and development in recent years. However, the sector has faced significant challenges, particularly in terms of labour

Cognizant is a multinational professional services firm that offers clients in numerous industries digital, technology, consulting, and operational services.

Thanks to the pioneering efforts of Apollo Hospitals and Fortis Healthcare, India’s healthcare industry has seen a tremendous shift. These prestigious institutions have not only revolutionized medical services, but have

Renewable energy also referred to as clean energy, is generated from naturally replenished sources or processes. It includes sun, wind, geothermal, ocean, hydropower, and bioenergy, which may be used to replace nonrenewable sources like coal, oil, and gas. It is regarded as an essential power source because of the various new and less-expensive methods of capturing and retaining wind and solar energy.

Genpact is a multinational business service company based in the United States. It offers digital transformation services such as digital core, digital analytics, and artificial intelligence. It was registered in

Let us explore the term of global branding, its  opportunities and challenges , and some noteworthy instances of successful international branding. We may obtain a better knowledge of global branding’s potential influence and problems by going deeper into its definition, comprehending its prospects and limitations, and evaluating real-world instances.

When it comes to branding, cultural and societal trends play a crucial role as it provides a framework for individual behaviour and influences people’s decisions. Therefore, understanding and incorporating the cultural and societal influences of a specific region is essential for organizations to effectively reach their target audience and establish a strong brand presence.

In a world where mobile devices have become an extension of ourselves, it’s no surprise that mobile usage is skyrocketing. By 2025, the number of mobile users is expected to

Whether you’re a seasoned pro or just starting out, it’s crucial to keep up with the latest branding and marketing trends to remain competitive and relevant in today’s marketplace. A

The Reserve Bank of India (RBI) has outlined its plans to strengthen the regulations governing non-banking financial companies (NBFCs) during the fiscal year 2023-24, with a particular emphasis on examining

Amazon is this mega-huge company, which is the fifth most valuable company in the whole world. It’s worth a mind-blowing $1.045 trillion! They’ve totally changed the game when it comes

Facebook is a social networking website developed by Mark Zuckerberg while he was a Harvard University student in 2004. Facebook Success Saga initially began with being available solely to Harvard

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The recent exclusion of Mauritius and Singapore from a white list of geographies exempted from India’s angel tax provisions has sparked concerns among venture capitalists. This move, aimed at preventing

SoftBank, yeah, you’ve probably heard of them! They’re based in Tokyo and they’re all about investing and managing investments. But they’re not just into any old companies. They go for

Prime Minister Narendra Modi officially launched the Delhi-Dehradun Vande Bharat Express during a video conference on Thursday. The prime minister highlighted India’s remarkable economic growth despite numerous challenges and expressed

For a long time, the IPL has been one of the most talked-about subjects in town. However, there is no question that when we talk about the Indian Premier League,

On May 19, The Reserve Bank of India said that it had decided to remove the Rs 2 000 denomination banknotes from circulation in light of the foregoing and in

Buckle up for the Samsung story! It all started way back in 1938 when this man named Lee Byung-Chul kicked off Samsung in South Korea. The country was under Japanese

What precisely is the Met Gala, apart from the grandeur and costumes? What do the affluent and famous do at an extravagant theme party, and why do they style themselves

Gokulnath’s life began under humble circumstances since she was born into a middle-class Bengaluru household. A young woman who prioritises morals over everything else began her career as an educator

Medimix first saw the light in VP Sidhan’s kitchen in 1969, with unheard-of red and black packaging for an Ayurvedic brand. Finding its position in the huge soap business, the

We all have heard of India’s leading fashion and clothing brand name Raymond. Offering a premium quality clothing experience to the customers, Raymond holds a significant proportion of market share

Helena Helmersson, H&M Group Chief Operating Officer, has been with the company since 1997. She was appointed CEO in January 2020. She has built strong devotion to the firm over

Nykaa is an Indian cosmetics and personal care company that focuses on multi-beauty and personal care products. It began as an independent online store before growing into a range of