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Search Results for author "Shakshi Maheshwari"
The effectiveness of celebrity endorsements in brand promotion in 2023-thumnail

The effectiveness of celebrity endorsements in brand promotion in 2023

By Shakshi Maheshwari

Celebrity endorsement is a very effective method of advertising in which the celebrity and influence of prominent people is used to promote products and services. The intrinsic capacity of celebrities

Advertising

August 1, 2023

India’s Defense and Aerospace Industry: Pioneering Indigenous Technologies and Innovations-thumnail

India’s Defense and Aerospace Industry: Pioneering Indigenous Technologies and Innovations

By Shakshi Maheshwari

India’s defence industry is on a remarkable journey towards self-reliance in defence production, thanks to initiatives like ‘Make in India’ and ‘Atma Nirbhar Bharat Abhiyan’. The goal is to establish

Industry

July 26, 2023

India’s Media and Entertainment Industry: Bollywood, Digital Streaming, and Content Evolution-thumnail

India’s Media and Entertainment Industry: Bollywood, Digital Streaming, and Content Evolution

By Shakshi Maheshwari

The Media and Entertainment (M&E) industry has experienced growth and transformation over the years. Factors such as internet access, economic growth, and increased consumer spending have played a role in its popularity.

Entertainment

July 24, 2023

A Journey Through India’s Radio Industry: Big FM and Radio Mirchi’s Market Leadership-thumnail

A Journey Through India’s Radio Industry: Big FM and Radio Mirchi’s Market Leadership

By Shakshi Maheshwari

We all remember our grandparents and perhaps our parents listening to the radio. Before television became prevalent in homes, the sole source of information and entertainment was radio. Even now, most of us enjoy listening to the radio while driving since it introduces us to new and occasionally forgotten tunes. Today, while traditional television is competing with OTT and other services, radio remains important. So, let us take a look at the radio industry’s history and current state.

Business

July 11, 2023

The Impact of Customer Reviews and Testimonials: Why Your Business Can’t Afford to Ignore Them-thumnail

The Impact of Customer Reviews and Testimonials: Why Your Business Can’t Afford to Ignore Them

By Shakshi Maheshwari

Nothing is more beneficial to marketers than satisfied consumers. When a consumer is so satisfied with their purchase and willing to share why their decision to buy from your business

Business

July 11, 2023

The Journey of TCS: A Success Story in the IT Industry-thumnail

The Journey of TCS: A Success Story in the IT Industry

By Shakshi Maheshwari

Tata Consultancy Services (TCS) is a renowned global technology company and an esteemed member of the Tata Group, which is one of India’s largest and most esteemed business conglomerates. Established in 1968 by Fakir Chand Kohli, an Indian IT pioneer, TCS started as a modest software consulting firm but has since experienced remarkable growth, both domestically and internationally. Today, it stands as a leading provider of IT services, consulting, and business solutions across various industries.

Business

July 7, 2023

Indian Hospitality Sector: Taj Hotels and Oberoi Hotels’ Legacy |Progress, Challenges, and Prospects-thumnail

Indian Hospitality Sector: Taj Hotels and Oberoi Hotels’ Legacy |Progress, Challenges, and Prospects

By Shakshi Maheshwari

The Indian hospitality sector, known for its richness and depth, has witnessed reform and development in recent years. However, the sector has faced significant challenges, particularly in terms of labour

Business

July 3, 2023

The History, Success, Business Model, and Influence of Cognizant Technology Solutions in the IT Services Industry-thumnail

The History, Success, Business Model, and Influence of Cognizant Technology Solutions in the IT Services Industry

By Shakshi Maheshwari

Cognizant is a multinational professional services firm that offers clients in numerous industries digital, technology, consulting, and operational services.

Business

July 3, 2023

India’s Healthcare Industry: Impact of Apollo Hospitals and Fortis Healthcare -thumnail

India’s Healthcare Industry: Impact of Apollo Hospitals and Fortis Healthcare 

By Shakshi Maheshwari

Thanks to the pioneering efforts of Apollo Hospitals and Fortis Healthcare, India’s healthcare industry has seen a tremendous shift. These prestigious institutions have not only revolutionized medical services, but have

Healthcare

July 1, 2023

Embracing Clean Energy Solutions: India’s Rise in the Renewable Energy Sector-thumnail

Embracing Clean Energy Solutions: India’s Rise in the Renewable Energy Sector

By Shakshi Maheshwari

Renewable energy also referred to as clean energy, is generated from naturally replenished sources or processes. It includes sun, wind, geothermal, ocean, hydropower, and bioenergy, which may be used to replace nonrenewable sources like coal, oil, and gas. It is regarded as an essential power source because of the various new and less-expensive methods of capturing and retaining wind and solar energy.

Energy

July 1, 2023

Journey of Genpact Company: Origins, Early Years, Success, and Business Model-thumnail

Journey of Genpact Company: Origins, Early Years, Success, and Business Model

By Shakshi Maheshwari

Genpact is a multinational business service company based in the United States. It offers digital transformation services such as digital core, digital analytics, and artificial intelligence. It was registered in

Industry

June 29, 2023

Opportunities and Challenges of Global Branding in 2024-thumnail

Opportunities and Challenges of Global Branding in 2024

By Shakshi Maheshwari

Let us explore the term of global branding, its  opportunities and challenges , and some noteworthy instances of successful international branding. We may obtain a better knowledge of global branding’s potential influence and problems by going deeper into its definition, comprehending its prospects and limitations, and evaluating real-world instances.

Advertising

June 22, 2023

Beyond Boundaries: The Evolving Landscape of Brand Engagement in 2024-thumnail

Beyond Boundaries: The Evolving Landscape of Brand Engagement in 2024

By Shakshi Maheshwari

When it comes to branding, cultural and societal trends play a crucial role as it provides a framework for individual behaviour and influences people’s decisions. Therefore, understanding and incorporating the cultural and societal influences of a specific region is essential for organizations to effectively reach their target audience and establish a strong brand presence.

Advertising

June 17, 2023

The Future of Mobile Marketing: Impacts and Trends to Elevate Customer Engagement in 2023-thumnail

The Future of Mobile Marketing: Impacts and Trends to Elevate Customer Engagement in 2023

By Shakshi Maheshwari

In a world where mobile devices have become an extension of ourselves, it’s no surprise that mobile usage is skyrocketing. By 2025, the number of mobile users is expected to

Marketing

June 14, 2023

2024 Branding Trends: The Impact of Branding and Advertising in the Digital Age-thumnail

2024 Branding Trends: The Impact of Branding and Advertising in the Digital Age

By Shakshi Maheshwari

Whether you’re a seasoned pro or just starting out, it’s crucial to keep up with the latest branding and marketing trends to remain competitive and relevant in today’s marketplace. A

Advertising

June 2, 2023

Reinforcing Trust in Non-Banking Financial Companies: RBI’s Regulatory Focus in 2023-24-thumnail

Reinforcing Trust in Non-Banking Financial Companies: RBI’s Regulatory Focus in 2023-24

By Shakshi Maheshwari

The Reserve Bank of India (RBI) has outlined its plans to strengthen the regulations governing non-banking financial companies (NBFCs) during the fiscal year 2023-24, with a particular emphasis on examining

Automation

May 30, 2023

Amazon: From Small Beginnings to Market Dominance – Reshaping the Way We Shop and Live-thumnail

Amazon: From Small Beginnings to Market Dominance – Reshaping the Way We Shop and Live

By Shakshi Maheshwari

Amazon is this mega-huge company, which is the fifth most valuable company in the whole world. It’s worth a mind-blowing $1.045 trillion! They’ve totally changed the game when it comes

CXO Insight

May 29, 2023

From a Dorm Room to Silicon Valley Stardom: The Facebook Success Saga-thumnail

From a Dorm Room to Silicon Valley Stardom: The Facebook Success Saga

By Shakshi Maheshwari

Facebook is a social networking website developed by Mark Zuckerberg while he was a Harvard University student in 2004. Facebook Success Saga initially began with being available solely to Harvard

CXO Insight

May 29, 2023

Page Industries, Jockey Exclusive Licensee, Faces Setback as Weak Q4 Results Trigger Stock Slump-thumnail

Page Industries, Jockey Exclusive Licensee, Faces Setback as Weak Q4 Results Trigger Stock Slump

By Shakshi Maheshwari

Page Industries

Industry

May 26, 2023

Exclusion of Mauritius and Singapore from Angel Tax Exemption Raises Concerns for Startup Funding-thumnail

Exclusion of Mauritius and Singapore from Angel Tax Exemption Raises Concerns for Startup Funding

By Shakshi Maheshwari

The recent exclusion of Mauritius and Singapore from a white list of geographies exempted from India’s angel tax provisions has sparked concerns among venture capitalists. This move, aimed at preventing

Finance

May 26, 2023

SoftBank’s Journey from Tech Titans to Record Losses and Future Reinvention | Lessons from Tech Investing Giant-thumnail

SoftBank’s Journey from Tech Titans to Record Losses and Future Reinvention | Lessons from Tech Investing Giant

By Shakshi Maheshwari

SoftBank, yeah, you’ve probably heard of them! They’re based in Tokyo and they’re all about investing and managing investments. But they’re not just into any old companies. They go for

Business

May 26, 2023

PM Modi officially launches the Delhi-Dehradun Vande Bharat Express-thumnail

PM Modi officially launches the Delhi-Dehradun Vande Bharat Express

By Shakshi Maheshwari

Prime Minister Narendra Modi officially launched the Delhi-Dehradun Vande Bharat Express during a video conference on Thursday. The prime minister highlighted India’s remarkable economic growth despite numerous challenges and expressed

News

May 25, 2023

Cricket meets Commerce: How the IPL Revolutionised Sports Business-thumnail

Cricket meets Commerce: How the IPL Revolutionised Sports Business

By Shakshi Maheshwari

For a long time, the IPL has been one of the most talked-about subjects in town. However, there is no question that when we talk about the Indian Premier League,

Business

May 24, 2023

What RBI’s option to discontinue the Rs 2000 Note implies for the country’s economy-thumnail

What RBI’s option to discontinue the Rs 2000 Note implies for the country’s economy

By Shakshi Maheshwari

On May 19, The Reserve Bank of India said that it had decided to remove the Rs 2 000 denomination banknotes from circulation in light of the foregoing and in

Finance

May 20, 2023

Samsung: A Journey of Trading, Innovating, and Conquering the Tech World!-thumnail

Samsung: A Journey of Trading, Innovating, and Conquering the Tech World!

By Shakshi Maheshwari

Buckle up for the Samsung story! It all started way back in 1938 when this man named Lee Byung-Chul kicked off Samsung in South Korea. The country was under Japanese

telecom

May 20, 2023

Inside The Met Gala: The Economics Behind Fashion’s Finest Evening-thumnail

Inside The Met Gala: The Economics Behind Fashion’s Finest Evening

By Shakshi Maheshwari

What precisely is the Met Gala, apart from the grandeur and costumes? What do the affluent and famous do at an extravagant theme party, and why do they style themselves

Business

May 15, 2023

Empowering Women in Business: The Journey of an Academic Educator to Being an Entrepreneur-thumnail

Empowering Women in Business: The Journey of an Academic Educator to Being an Entrepreneur

By Shakshi Maheshwari

Gokulnath’s life began under humble circumstances since she was born into a middle-class Bengaluru household. A young woman who prioritises morals over everything else began her career as an educator

Business

May 15, 2023

The Inspiring Story of Medimix | Ayurvedic Brand-thumnail

The Inspiring Story of Medimix | Ayurvedic Brand

By Shakshi Maheshwari

Medimix first saw the light in VP Sidhan’s kitchen in 1969, with unheard-of red and black packaging for an Ayurvedic brand. Finding its position in the huge soap business, the

CXO Insight

May 11, 2023

Vijaypat Singhania- The Driving Force Behind the Raymonds Group Inception-thumnail

Vijaypat Singhania- The Driving Force Behind the Raymonds Group Inception

By Shakshi Maheshwari

We all have heard of India’s leading fashion and clothing brand name Raymond. Offering a premium quality clothing experience to the customers, Raymond holds a significant proportion of market share

Business

May 8, 2023

Helena Helmersson, H&M CEO has been instrumental in various projects aimed at improving sustainability and making it successful-thumnail

Helena Helmersson, H&M CEO has been instrumental in various projects aimed at improving sustainability and making it successful

By Shakshi Maheshwari

Helena Helmersson, H&M Group Chief Operating Officer, has been with the company since 1997. She was appointed CEO in January 2020. She has built strong devotion to the firm over

Business

May 6, 2023

Success Story of Nykaa and Business Model-thumnail

Success Story of Nykaa and Business Model

By Shakshi Maheshwari

Nykaa is an Indian cosmetics and personal care company that focuses on multi-beauty and personal care products. It began as an independent online store before growing into a range of

Startup

May 5, 2023

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