Salman Khan is more than an entertainer; he is an authentic intellectual luminary of Bollywood, who makes his real differences in the world of business. One can comprehend the entrepreneurship glory outside the glamorous front of the movies, which depicts the talent of Khan to master several other entrepreneurial domains that he ventured into.
Here, this work attempts to explore the complexities of Salman Khan’s far-reaching business empire that delves into a wide range of industries and the all-powerful hold he seeks to secure across every sphere.
| Business Portfolio |
| Being Human Foundation |
| Salman Khan Films (SKF) |
| “Being In Touch” |
Here Below The Salman Khan’s Comprehensive Business Portfolio
The Being Human Foundation
The Being Human Foundation, established in 2007 by Bollywood icon Salman Khan and headquartered in Mumbai, is a philanthropic organization dedicated to offering education and healthcare services to the underprivileged communities across India.
The foundation’s primary source of funding is derived from the sales of Being Human-branded merchandise. Until August 2018, this initiative generated profits totaling approximately 120 crore, with a noteworthy portion, ranging between 12-15 crore, being allocated to charitable endeavors.
Demonstrating a commitment to social welfare, the foundation engages in various charitable activities. Notably, it financially supports the education of 200 students at the Akshara High School in Mumbai and an additional 300 through Aseema, a non-profit organization based in Mumbai.
Furthermore, the foundation actively endorses the VEER Initiative, a program specifically designed to provide training for individuals with disabilities. The Being Human store also exemplifies inclusivity by incorporating a provision to employ at least one differently-abled person. As of December 2015, the VEER Initiative has successfully trained 1909 individuals, with 1194 of them subsequently securing employment.
The organization has also initiated programs aimed at enhancing basic skills for students and establishing career development centers.
Being Human has extended financial support to address congenital heart defects in children through collaborations with the Fortis Foundation. Additionally, the foundation has contributed to the treatment of craniofacial deformities and provided relief during droughts in Maharashtra and floods in Kashmir. Noteworthy initiatives include the organization’s sponsorship of free eye camps for cataract surgeries and its involvement in organizing bone-marrow donor registration camps in Mumbai.
The Being Human Foundation remains steadfast in its commitment to making a positive impact on society through various philanthropic efforts.
Salman Khan Films (SKF)
Salman Khan Films (SKF) stands as a prominent Indian film production and distribution entity founded by esteemed Bollywood actor Salman Khan in the year 2011. Headquartered in Mumbai, the company is dedicated to the production and distribution of Hindi films, showcasing a commitment to delivering high-quality cinematic content to audiences worldwide.
Being In Touch
In the era of digital advancements, Salman Khan made a foray into the technology domain by introducing the “Being In Touch” application. This application serves as a dedicated platform for enthusiasts, offering exclusive content, regular updates, and an insight into Salman Khan’s personal and professional spheres. This strategic initiative underscores his keen awareness of the dynamic digital landscape and underscores the significance he places on establishing direct connections with his audience.
Here Below The Brand Endorsement By Salman Khan
| Brand Endorsements by Salman Khan |
| Thums Up |
| Revital H |
| Emami |
| Suzuki Motorcycle |
| Relaxo |
| Mountain Dew |
| Realme |
| Dixcy Scott |
Salman Khan is esteemed for his role as a brand ambassador, fostering partnerships with a diverse array of renowned brands. His association with these brands not only underscores his prominence as a public figure but also contributes significantly to his multifaceted business portfolio.
Thums Up
Thums Up is an esteemed Indian cola brand that made its debut in 1977 as a strategic response to the exit of the Coca-Cola Company from the Indian market. Subsequently, Coca-Cola acquired the brand and orchestrated a relaunch to position it as a formidable competitor against PepsiCo. Since 2012, Thums Up has consistently maintained its leadership position in the Indian cola segment, commanding a substantial market share of over 15% in the broader aerated drinks market.
Revital H
Revital H, a distinguished brand within the Sun Pharmaceutical Consumer Healthcare portfolio, stands as a frontrunner in the realm of trusted healthcare brands with a vast customer base. Renowned for its flagship product, the Revital H capsule, this nutraceutical has been meticulously formulated to cater to daily health requirements.
Boasting a synergistic blend of essential vitamins and minerals, the capsule is adept at supporting daily energy needs. Furthermore, its composition includes Ginseng, a key component recognized for its ability to enhance concentration. As a testament to its efficacy and quality, Revital H continues to earn the confidence and loyalty of millions of discerning customers.
The dietary supplement enhances oxygen consumption within the body, promoting sustained energy and stamina throughout the day. Sun Pharma initially appointed Salman Khan as its brand ambassador in 2012, during its tenure as a Ranbaxy brand. However, in 2016, the company underwent a strategic shift, parting ways with Salman Khan and subsequently engaging M S Dhoni as its new brand ambassador.
Emami
Emami Group, headquartered in Kolkata, West Bengal, stands as a distinguished Indian conglomerate in the realm of consumer goods. Renowned for its preeminent presence in the personal and healthcare sectors, the company boasts a diverse portfolio comprising 300 consumer products.
The company has recently introduced a new line of sanitizers in response to the heightened demand for hand sanitizers stemming from the global COVID-19 pandemic. Concurrently, the company proudly announces Salman Khan as the brand ambassador for its esteemed product, Navratna oil. Recognized as one of the leading hair oil brands in India, Navratna oil is widely available across pharmacy stores, modern trade outlets, and various e-commerce platforms.
The strategic decision to enlist Salman Khan as the brand ambassador reflects the company’s confidence in leveraging the actor’s extensive mass appeal and substantial fan base. The company anticipates that this association will significantly contribute to the scaling up of the Navratna oil brand. It is noteworthy that Salman Khan has previously endorsed several other products from the Emami portfolio, including Fair and Handsome, Rasoi, Bake Magic, and Himani Best Choice Refined Oil.
Suzuki Motorcycle
Suzuki Motorcycle India Private Limited is an esteemed Indian subsidiary of the renowned Japanese conglomerate, Suzuki. Positioned as the third automotive venture by Suzuki in India, following TVS Suzuki and Maruti Suzuki, the brand has made significant strides in the Indian market.
The company has established its dedicated manufacturing facility in Gurgaon, Haryana, equipped with an impressive annual production capacity of 540,000 units. This strategic investment underscores Suzuki Motorcycle India’s commitment to delivering high-quality products and contributing to the automotive landscape in the region.
Relaxo
Relaxo Footwear Limited, an esteemed Indian multinational corporation, specializes in the production of an extensive range of footwear. Headquartered in New Delhi, the company holds the distinction of being the largest footwear manufacturer in India by volume and ranks as the second-largest in terms of revenue.
Boasting a substantial market presence, Relaxo Footwear Limited commands over 5% market share, a testament to its significant impact on the industry. The company’s diverse product portfolio includes offerings under ten distinct brands, including but not limited to Flite, Sparx, Bahamas, and Schoolmate.
In 2012, Relaxo appointed Salman Khan as the esteemed brand ambassador for its slipper line, Hawaii. The promotional campaign featured a captivating dance sequence performed by Salman, set to an original composition created specifically for the advertisement. The brand strategically emphasizes the purported comfort and superior quality of its product within the promotional content. Salman Khan has consistently maintained his association with the brand, serving as its enduring and prominent representative over an extended period.
Mountain Dew
Mountain Dew is a carbonated soft drink with a rich history dating back to its inception in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. As a subsidiary of PepsiCo, a global conglomerate with a presence in over 200 countries and a net revenue exceeding $67 billion in 2019, Mountain Dew stands as one of the flagship brands within the portfolio.
In addition to the original Mountain Dew variant, the company offers a diverse range of carbonated beverages, including Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Mountain Dew Throwback, Mountain Dew Voltage, and Mountain Dew White Out. As part of its strategic marketing initiatives, PepsiCo enlisted Salman Khan, a prominent Bollywood actor, as the brand ambassador for Mountain Dew, with an annual endorsement fee of Rs 5 crore.
Salman Khan, having previously endorsed PepsiCo’s rival, Coca-Cola’s Thums Up, brings a dynamic and high-energy presence to Mountain Dew’s advertising campaigns. Renowned for his daring stunts and fearless demeanor, Khan plays a pivotal role in the “Darr ke aage jeet hai” campaign, positioning Mountain Dew as the beverage that empowers individuals to conquer their fears.
Realme
Realme, a well-regarded Chinese smartphone brand, is headquartered in Shenzhen, China. Established in 2018 by Sky Li, the former vice president of Oppo, Realme operates as a spinoff of Oppo and is a subsidiary under the ownership of BBK Electronics.
Salman Khan assumed the role of brand ambassador for our company in February 2020, showcasing his endorsement of the Realme 6 and Realme 6 Pro smartphones. In an exclusive interview, Madhav Sheth, the Vice President and CEO of Realme, elucidated on the strategic decision to appoint Salman Khan as the brand ambassador. Sheth emphasized that leveraging the actor’s extensive and fervent fan base would be instrumental in extending the company’s outreach and effectively engaging with its target audience.
Dixcy Scott
Dixcy Scott, established in 1982 with the primary objective of becoming a leader in the hosiery market, has since evolved into a prominent innerwear and lifestyle brand. Renowned for its impressive production capacity of 500,000 units per day, the company efficiently distributes its products to over 120,000 stores nationwide, solidifying its position in the market.
The organization strategically appointed Salman Khan as its brand ambassador, significantly contributing to the exponential rise in the company’s popularity. Leveraging the celebrity’s influence, the actor has actively participated in numerous commercial advertisements for the company. The latest promotional campaign, characterized by its captivating content, effectively engages the audience, fostering heightened interest and brand awareness.
Conclusion
Salman Khan’s involvement in various industries, from healthcare and technology to consumer goods and automotive, showcases his versatility as an entrepreneur. His philanthropic endeavors, combined with his success in the business world, position Salman Khan as more than just a Bollywood celebrity—he is a genuine intellectual luminary with a far-reaching impact on society and the business landscape.
