Speaking of popular cold drinks that are almost everyone’s favorite, we can’t miss the world-famous Coca-Cola. Almost everyone drinks from it in their lifetime. It is one of the coldest and most popular soft drinks in the world.

Coca-Cola – Overview

Coca-Cola, an international company with a prominent marketing strategy, began its journey in the late 19th century. Interestingly, in the beginning, it was sold as a patented drug. Dr. John Pemberton was the founder of this world-famous beverage. The first sale of this drink started in 1888 and since then it has never looked back, now the company sells 1.9 billion cold drinks daily.

Coca-Cola can be found in more than 200 countries around the world and the company’s largest shareholder is Warren Buffett. The company is headquartered in Atlanta, Georgia, United States of America.

Coca-Cola – Targeted Audience

The best thing about Coca-Cola is that it produces a lot of people which means it is for everyone; The main target audience is 10 to 35 years old. Not only that, it has a dietary Coke option for those who are aware of health and are over 40 years of age.

It comes in different packages and prices so it is available at all revenue levels. While the larger Coca-Cola audience should be young and young adults as the brand attracts film and pop stars it begins to advertise it and attract its audience.

Coca-Cola - Targeted Audience

Coca-Cola Analysis – SWOT


It has been a well-known product and has been around for 130 years, so naturally, people trust this brand and want to be associated with it. Available in over 200 countries around the world, one can find it, wherever you go.

Celebrities and artists have been arrested for promoting the name worldwide, making it even more appealing to young customers. Coca-Cola also lists various restaurants that will supply them with a bottle of Coke food. The loyalty of Coca-Cola customers is absolutely insane; they prefer this type of soft drink to others and have been doing it for a long time.

Weaknesses of Coca-cola 

One of Coca-Cola’s main competitors is Pepsi, another world-class soft drink.

Opportunities for Coca Cola 

Coca-Cola did not engage in the snack business unlike its rival Pepsi, so it seems to lack a variety of opportunities as a result.

Threats of Coca Cola 

People are becoming more and more concerned about health, and Coca-Cola a carbonated beverage is not good for health. And this causes diabetes and other health issues which is why doctors recommend that people avoid cold drinks.

Coca-Cola – Product structure

The Coca-Cola brand stand is very clever and as a result, it has been able to enjoy its current success. Undoubtedly, when a genre is presented in a different way, it will definitely be recognized by the people. It has always been a high-quality drink designed to be enjoyed by friends and family.

As the perfect refreshing drink, Coca-Cola focuses on its consistent promotion and promotes it as a symbol of joy and happiness that should be shared with everyone. In this way, they are able to put their mark in such a way that it catches everyone’s attention. It is said to be one of the most valuable companies in the world and owns a total of $ 86.38 billion.

Coca-Cola – Communication Campaigns

The Coca-Cola campaign has been impressive in the eyes of the public; they have organized some of the most popular campaigns over time. Perhaps one of the most popular all-time product campaigns is the ‘Share Coke’ campaign.

It was great fun, in this campaign a Coke bottle labeled Share a Coke with friends or family. Another type of campaign was launched where instead of a trademark, the names of people were written. It has been a successful campaign and has expanded the reach of product communications dramatically.

People shared their name tags on all social media platforms such as Twitter, Facebook, Instagram, and more. Not only did it increase company sales but it also in some way psychologically built close relationships with customers and provided happiness for them.


Coca-Cola is a well-known brand whose marketing strategy has made it an unforgettable soft drink that has long dominated the beverage industry. Even after facing stiff competition from its rivals, it managed to hold on to its title and title and remained undefeated. (More Marketing Tips for 2022)

It strives to improve its relationships with its customers by creating amazing campaigns and advertisements. They use social media and other technologies to reach more people and that is their secret to success.