India’s fabric care industry has long remained fragmented, largely unorganized, and lacking technological innovation. Despite its enormous market potential, consumers often face inconsistent quality, delayed deliveries, and limited transparency while relying on traditional service providers. Recognizing this gap, Bajrang Saharan, Founder of Pressmate.in, is building a new-generation fabric care company that combines technology, sustainability, and operational excellence to transform the industry.
With over 15 years of professional experience across global organizations in industries including healthcare and technology-driven operations, Bajrang founded Pressmate.in with a clear vision—to create India’s most advanced, standardized, and environmentally responsible premium fabric care platform.
Backed by co-founder Ms. Jayam Chandra (IIT Kanpur alumna) and mentor Mr. Pradeep Sonkar (IIT Kanpur alumnus), Pressmate.in is leveraging innovation to modernize an industry that has traditionally remained dependent on manual processes and fragmented operations.
Unlike conventional laundry businesses, Pressmate.in operates as a technology-first premium fabric care company, integrating app-based ordering, RFID-enabled garment tracking, live order visibility, geotagging, automation, standardized operating procedures, and AI-powered logistics into a seamless customer experience. Its asset-light, franchise-led expansion model and strategically located low-cost dark stores are designed to deliver operational efficiency while enabling rapid and scalable growth.
At the heart of the company’s philosophy is a simple but powerful objective: making premium garment care faster, more transparent, and more convenient for every customer. With its 45-minute pickup commitment and 72-hour delivery with a technology-enabled workflow, Pressmate.in is setting new benchmarks for reliability and service excellence in India’s fabric care ecosystem.
Speaking about the industry’s potential, Bajrang Saharan notes that premium fabric care represents one of India’s most under-penetrated service sectors, offering significant long-term opportunities as urbanization, disposable incomes, and quality-conscious consumers continue to grow.
Sustainability is a fundamental pillar of Pressmate.in’s business strategy and long-term vision. The company champions environmentally responsible fabric care through the use of internationally approved, skin-safe solvents; advanced water-efficient and waterless cleaning technologies; and a technology-driven operating model that helped save approximately 3.5 million liters of water last year. Its electric vehicle-based logistics network is designed to minimize carbon emissions while reducing dependence on fossil fuels, and its plastic-free, compostable packaging solutions support the vision of a cleaner and polythene-free India. By seamlessly integrating premium garment care with innovation and sustainable practices, Pressmate.in is creating lasting value for its customers, communities, and the environment.
Like every ambitious startup, the journey has come with its share of challenges. Building customer trust in a traditionally unorganized market, implementing technology at scale, and creating dependable logistics infrastructure required relentless execution and discipline. Yet, Bajrang believes that customer-centric innovation and operational consistency remain the strongest drivers of sustainable growth.
“We are transforming a highly manual and inefficient industry through technology-led operations, automation, RFID-based garment tracking, standardized SOPs, and scalable premium processes that deliver consistency and trust at every stage of the customer journey.”
As India moves towards the vision of Viksit Bharat 2047, entrepreneurs like Bajrang Saharan are demonstrating how innovation, sustainability, and disciplined execution can modernize traditional industries. Through Pressmate.in, he is not merely building another fabric care company—he is laying the foundation for a technology-led, nationally scalable ecosystem that has the potential to redefine premium garment care across the country.
