Founded by Swapnil Manish, Anuradha Sinha, and Sanket Khemuka, PlayCKC claims to be one of the four startups that was selected in the first sports-tech cohort by India Accelerator and JSW Sports.

Live sports gaming platform PlayCKC has announced that it has raised $2,00,000 in seed funding led by Freeflow Venture Builders. The investors include high net-worth individuals (HNIs) like Sanjay Nagi and Sharan Parikh.

Founded by Swapnil Manish, Anuradha Sinha, and Sanket Khemuka, PlayCKC claims to be one of the four startups that was selected in the first sports-tech cohort by India Accelerator and JSW Sports. Both JSW Sports and India Accelerator are strategic partners and have an equity stake in the company.

“In an age where immersions are key for conversions and platform experience is the key to stickiness, PlayCKC is the closest bet to continual player experience in the most future-proof manner possible. Our bets on the founders and the culture manifest our achieved clarity with their vision, execution, and cumulative abilities,” Aaquib Hussain, founding partner, of Freeflow Venture Builders, and the lead investor at PlayCKC, stated.