Paytm recently announced the allotment of INR 100 Crore for a marketing campaign during the Diwali festive season. The idea is to promote financial inclusion, digital payment options of the application, and to educate customers across the nation.

Paytm, an India based multinational technology company has reserved INR 100 Crore to fund its marketing campaigns in the festive season. The financial technology start-up’s marketing campaign includes cash backs, buy now and pay later schemes. The said campaign is designed to last till 14th November this year.

Paytm to utilize INR 100 Crore for its festive season marketing campaign
Paytm to utilize INR 100 Crore for its festive season marketing campaign

The idea of INR 100 Crore reserve fund is to ramp up start-up’s business growth owing to the Diwali/festive season in India. Paytm’s marketing strategy is following its recent announcement to enter IPO (Initial Public Offering).

The e-commerce portal, founded in 2010 by Vijay Shekhar Sharma has initiated a scheme named, ‘Paytm Cashback Dhamaka’ as a significant element of the marketing campaign. The said scheme is open to all the districts and places in the country with special emphasis on states including Gujarat, Karnataka, Andhra Pradesh, Maharashtra, and Telangana.

The idea behind the marketing campaign is to promote business growth, inform customers about different Paytm features including Paytm UPI, Paytm Wallet, Paytm Postpaid and other payment options available on users’ end. It will further improve and empower financial inclusion in India.

Other user centric campaign features and benefits include prize money of INR 1 lakh for 10 lucky winners on daily basis; INR 100 cashback to 10,000 winners; INR 50 cashback to other 10,000 winners. The campaign schemes will be highly active around Diwali, that is, from November 1st to November 3rd. The cashbacks will be awarded to customers on using Paytm to pay bills such as DTH recharge, mobile recharge, ticket bookings, money transfers, etc.