Online shopping has become a convenient way to shop. With just a touch of a screen, whether it’s clothes, electronics, or groceries, everything is now delivered to our home quickly. The shift from offline to online shopping has become widespread worldwide, encouraging every business to leverage technology to boost their sales by developing online platforms. Dubai’s booming economy has embraced this shift rapidly, with businesses competing to be among the Top 10 Most Popular Online Shopping Platforms. Discover these Top 10 Most Popular Online Shopping Platforms of Dubai in 2025 in this article, along with key factors to consider while online shopping.
The Top 10 Most Popular Online Shopping Platforms in Dubai 2025
- SharafDg
Source: LinkedIn
Founded in 2005, Sharaf DG is a leading provider of technology products, services and solutions spread across the UAE, Bahrain, Oman, and Egypt. Sharaf DG is the electronics retail arm of Sharaf Group, serving over 1 million customers every month. The platform offers the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances and much more.
- Dubizzle
Source: Infobot
Dubizzle is the largest online platform for users in the UAE. Launched in 2005, Dubizzle is a part of the Dubizzle Group Holdings, offering a platform for users to buy and sell products in their various online communities. Dubizzle is trusted by millions of consumers in MENA, offering a range of verticals, from clothing and accessories to automobiles, and also a platform for valuable new connections to be made between people.
- DubaiStore
Source: Dubai Store
DubaiStore is among the leading marketplaces in the UAE, part of Digital Economy Solutions [DES], a joint venture between Emaratech and the Dubai Economy and Tourism. The platform is designed to support small and medium-sized enterprises [SMEs] and also e-traders by offering them an online marketplace to sell their products. It offers a wide range of products across multiple categories, such as groceries, electronics, beauty products, fashion, etc.
- Amazon
Source: Wikipedia
Amazon is the largest online shopping platform all around the world, offering exclusive deals along with entertainment. In 2017, Amazon acquired Souq, the largest e-commerce platform in the Arab region, for $580 million. Amazon offers a wide range of products, from fashion to electronics, at very competitive prices and with safe delivery, serving over millions of monthly users in Dubai and standing as the undisputed marketplace in the UAE.
- Namshi
Source: LinkedIn
Founded in 2011, Namshi is the Middle East’s largest online fashion shopping platform, with an ever-growing portfolio of over 1300 international and local brands. In 2017, Namshi was acquired by Emaar Malls, a subsidiary of Emaar Properties, with a majority stake. With a range of delivery options, including same-day and next-day delivery, it has become one of the leading online multi-brand fashion and beauty platforms in the Middle East.
- Noon
Source: LinkedIn
Noon is the Middle East’s leading e-commerce platform and digital marketplace, offering products and services in multiple categories in Saudi Arabia, the UAE, and Egypt. In 2023, Noon acquired Namshi at $335 million; however, Namshi operates as a separate entity to maintain its customer base. Since its establishment in 2017, Noon has become a popular choice in the UAE for its frequent discounts on products from electronics to groceries.
- Mumzworld
Source: LinkedIn
Mumzworld is the leading platform in the Middle East, offering a wide range of products for mothers and babies. Founded in 2011, Mumzworld has grown into a premier, trusted resource for parents with its largest and most unique catalogue of products from trusted brands. With its vision of becoming an indispensable online extension of a mother’s life, it has served over 2 million mothers in the MENA region.
- Ounass
Source: Ounass
Based in Dubai, Ounass is the Middle East’s capital of luxury fashion, offering the widest range of top-tier designers. Ounass is the fashion segment of AI Tayer Group, a privately held holding company of Dubai. Since its launch in 2016, Ounass has boasted over 300 luxury brands, and by offering fast delivery and excellent customer service, it has experienced significant growth in its online customer base.
- Lulu Webstore
Source: Wikimedia
Founded in 2012 by billionaire M.A. Yusuff Ali, Lulu Webstore is one of the leading online platforms in the Middle East and Asia. It is the online retail arm of Lulu Group, including groceries, electronics, fashion, and household goods. Lulu Webstore has become a popular choice for online shoppers due to its regular offers and discounts, and its emphasis on the quality of the delivery process to ensure customer satisfaction with online purchases.
- Groupon
Source: Wikipedia
From its inception, Groupon has grown as one of the world’s largest e-commerce companies, due to its daily deals and discounted rates. The US-based platform, founded by Andrew Mason in 2008, connects customers with local businesses to provide deals on travel, goods, and more, attracting a diverse range of customers. Additionally, it offers guided tours in Dubai and Abu Dhabi, making it a comprehensive platform for customers’ needs.
Key Factors to consider when purchasing items from online platforms
- Product Reviews
Reading reviews will highlight honest feedback from users about the product’s quality and performance, as well as potential issues you might not be aware of.
- Product Authenticity
The most important step of online purchasing is verifying the authenticity of products, especially when buying high-end or branded items.
- Warranty
When buying electronics or expensive items from online platforms, checking the warranty will ensure you are covered from all financial losses.
- Return Policy
A seamless return process ensures that you can easily return items if they do not meet your expectations. Thus, reviewing a return policy must be considered while buying online.
- Shipping Costs
Knowing shipping fees will prevent unexpected costs at checkout, especially for international orders. Many of the platforms also offer free shipping, so it will be worth comparing shipping costs.
- Payment Options
Ensuring the platform offers secure payment methods and multiple options provides flexibility in the payment process.
- Delivery Time
Many platforms have started offering faster delivery options, which might charge additional fees at checkout. Thus, considering delivery time is important even when you require the product by a specific day.
- Customer Support
Product-related issues can be solved by strong customer support. It will be reassuring to know that help is available when you need it. Thus, check the customer support of the platform before placing the order.
Conclusion: Online shopping UAE
The Top 10 Most Popular Online Shopping Platforms in Dubai are major contributors to Dubai’s commitment to evolve as a ‘Digital First Economy’, offering users a diverse range of products and services at their fingertips. Each of these platforms is recognised for its unique offerings, customer service, and technological innovation. However, for consumers, it is important to remain acknowledge of key factors of shopping to ensure a smooth, smarter and satisfying online shopping experience. Whether you are looking for convenience, value, or variety, these platforms offer a trusted and seamless way to fulfil the needs in Dubai’s rapid digital marketplace.
