Online platforms have forced businesses to change how they operate. Online platforms are the perfect medium for businesses to increase their growth or create new business opportunities. Online platforms help businesses to reach out to new markets and customers. Online platforms have been exceptionally successful for e-commerce sites which have been a sector that has experienced exponential growth over the past several years.
The creation of online platforms also means small companies are no longer at a disadvantage when competing against larger companies because everyone has equal access to the same audience. Companies that use online platforms can now more easily extend their reach around the globe which means that they can gain access to key markets including niche markets without having to spend precious revenue on advertising. Online platforms have been a massive contributor to the growth of both entrepreneurship and also to the growth and creation of new small businesses.
How Companies Use Digital Platforms To Create Customer Engagement
In today’s exceptionally competitive market in order to stay ahead of the rest of the pack, businesses need to effectively leverage online platforms in order to assure their continued success and increase growth which then translates into increased revenue.
Digital engagement uses a customer centric approach that prioritises the needs and preferences of each individual customer in the audience and will help to create a stronger connection and foster a sense of loyalty among the existing customer audience which helps to create sustainable future revenue.
There are a number of ways that businesses can use online platforms to increase the growth of their businesses:
It is crucial to offer customers online experiences that are user friendly. Customers will be more likely to be engaged with a company’s products and brand if they enjoy a seamless user experience that offers intuitive and effortless navigation across different platforms. If any issues do arise , companies need to be able to offer support and quick resolution to any problem which will create increased customer satisfaction. Users who have an excellent online experience are more likely to remain loyal and will actively engage with a brand and perhaps even recommend it to a friend or a colleague.
Create content that matches the interests and needs of the audience. Content can be shared through social media, blog articles, infographics, and videos. By garnering the interest of the audience there is a stronger possibility that they will develop a sense of loyalty to the brand and its products or services.
Customers now expect to receive a personalised user experience. An effective way of creating customer engagement on digital platforms is to make every customer feel valued and important. The marketing team can study customer data preferences so that targeted offers can be tailored to meet their expectations.
Another way to create engagement is to identify with the different cultural practices around the world. By creating messages that correspond to cultural differences that match the values of those individuals and addressing what is important to them, customers will feel that a business understands the local community and its needs.
Brands can create loyalty and a feeling of community if they create a dedicated area where customers can interact with each other is an effective way to create different networking opportunities, encourage discussions and create ongoing digital engagement by creating customers that are loyal to and will promote the business’s brand (s).
How Do Online Gaming Sites Build Their Audiences?
Games have been around as long as mankind and like the human race, they have evolved. Gamers create unique challenges for marketers and in order to increase traffic to online gaming sites, it is important to understand the two different types of gamers who are multi platform or mobile-centric.
Multiplatform players are the driving force behind the success of the gaming industry. They identify themselves as gamers and many of them have been playing games for over ten years, spending an average of 23 hours or more per week gaming. They consider gaming as being one of their primary forms of entertainment.
They put more value in gaming as a pastime and it gives them social and personal value which means that they will set time aside to play games. This demographic is always on the lookout for new and exciting online games, they are more likely to be receptive to ads (FYI- they do not like it when it interrupts their game play) as they enjoy receiving the rewards that are associated with watching ads.
Another group of gamers is made up of gamers who like to play across all types of gaming platforms including portable devices and are easily influenced by ads which usually lead to purchases.
The group of individuals that grew up playing video games are very console oriented, and do not have strong attachment to gaming and prefer to play alone.
As gaming has become more accessible, online platforms need to understand what motivates gamers to play a game and leverage emotional and psychological triggers by offering incentives such as rewards for progress, satisfy the human need to compete, create a sense of community among gamers, provide fresh content and regular updates, and use monetization. This combination of different elements that are attractive to gamers is an effective way to attract new players as well as the retention of existing players by keeping them engaged for the long term.
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