Creating a legacy is something we all wish to aspire for. But it requires a lot of effort to compile decades of consistency and ultimately turn that into a reputation for a brand. As a writer, we always search for the story that could tell us thousands of words by just feeling that essence of rich tradition and heritage

Today, we bring you something that shares artistry in jewelry design by a brand that has inculcated from ancestral wisdom. N.S. Vishwanatha, owner of N.S. Jewels Paradise, comes from Tumkur, Karnataka with a fascinating piece of story. 

A Brief History-

With over 100 years of legacy, N.S. Jewels specializes in gold and silver jewelry. The business was established back in 1922 by Nama Sriranga Shetty. Voicing the Indian mastery of gold and silver design, N.S. Jewels have been serving a wide spectrum of customers for decades. 

We understand from the mindset of a founder that every form of art produced in these ornaments has a tale in itself which deserves our unparalleled appreciation. Indeed, art is timeless and so are these designs from N.S. Jewels Paradise. 

From contemporary to traditional designs, they offer a wide variety of items in their brochure that includes necklace, earrings, bracelet, antique jewelry, cufflink, temple jewelry, bead jewelry and many others. N.S. Vishwanath focuses highly on expressing gratitude towards their customers. He says, “A humble smile goes a long way when it comes to building a reputation in the jewelry market”. 

Struggles and Success Stories-

Vishwanth is very conscious about the valuable ethics left by his ancestors in regards to jewelry design and the immense emotion attached to it. N.S. Jewels Paradise under the leadership of Vishwanath has won several achievements like Indian Icon Awards Best Retailer 2022, Indian Icon Awards Best Entrepreneur 2022 and Karnataka Trade Awards Best Retailer in jewelry industry

Since our families consider gold as an investment, it is pivotal for N.S. Jewels to keep innovating on their designs and service. According to Vishwanath, the market is constantly shifting and to keep aligned with the customer’s demands is very essential. 

Key Takeaways-

Such a mindset towards the business has brought many new customers to N.S. Jewels while creating a stronger bond with the existing ones.

N.S. Vishwanath is very calculative in his profession which we think of as a beautiful skill in the jewelry-making industry. A diverse outlook towards innovation allowed the brand to launch a silver jewelry department that includes 92.5 silver jewelry along with several antique items. N.S. Vishwanath says, “Every piece of jewel has a story. What’s yours?” For him, jewelry is something more than just an accessory but also a part of oneself.