PC: Zawya
ZED, Dubai’s innovative and home-grown mobility app, has introduced taxis to its platform, marking a transformative moment in the city’s transportation journey. Developed by Al Ghurair, one of the Middle East’s leading business groups, ZED aims to redefine the taxi experience by merging traditional services with cutting-edge technology, delivering unparalleled convenience and personalization.
A Ride Tailored to You
With ZED, a ride will no longer be from A to B, but from A to B according to the preference of an individual. The app lets a person specify how chatty they wish with the driver or even whether to adjust the cabin temperature before it starts. Personalization marks the difference in the way a ride-hailing company differs from its peers as they offer an experience aligned with the innovation culture in Dubai.
Game-Changing Features: Personalization and Rhythm
Two key features of ZED distinguish it from the rest of the ride-hailing apps: Personalization and Rhythm.
Personalization allows riders to control every detail of their ride, from the music selection to the temperature and driver interaction level. This ensures that every ride is in tune with the passenger’s preference.
Rhythm is a revolutionary scheduling feature that takes convenience to the next level by allowing customers to book all recurring trips at once. Whether daily commutes, weekly errands, or specific days, users can customize pick-up times and dates in advance, saving time and effort.
According to Badr Al Ghurair, Chief Executive Officer of ZED, the app is more than just another ride-hailing service. “Our goal with ZED is to create a service that combines convenience, customisation, and reliability while representing the best of Dubai’s innovative spirit,” he explained. The app leverages advanced technology to integrate trusted taxi services, setting a new standard in urban mobility.
According to John Iossifidis, Group Chief Executive Officer of Al Ghurair, ZED fits in perfectly with the company ethos of enabling innovation. “ZED is an organic extension of this ethos in that it is providing a first digital approach to transportation and enhancing the role of taxis as a cornerstone of the Dubai mobility landscape,” he added.
ZED’s introduction is a testament to Al Ghurair’s commitment to blending its heritage with modern innovation. The app supports Dubai’s vision of becoming a smart, connected city and contributes to the goal of enabling 80% of all taxi rides through e-hailing services.
With expansion in its reach, ZED integrates taxis into a personalized ride-hailing ecosystem to ensure passengers benefit from the best convenience and high standards of customer service. Download the ZED app for iOS and Android to experience transportation with a touch of tradition and technology.
