The International Esports Federation established a strategic agreement with Big Bang Esports in December 2022 to launch the inaugural edition of the Asia Open Esports championship.
Ajey Nagar, also known as CarryMinati is a YouTuber, and his business partner Deepak Char have invested in Mumbai-based Big Bang Esports Private Limited. The two have each taken a 10% investment in Big Bang Media Ventures’ esports section. Madhu Mantena, a film producer, and Ravneet Gill, a former banker, control the company. Together with Nagar, the esports company plans to construct and establish its forthcoming property Asia Open Esports Championship.
The International Esports Federation (IESF) established a strategic agreement with Big Bang Esports to launch the inaugural edition of the championship in December 2022. The IESF is the world’s governing body for esports. It began with nine member nations in 2008 and presently has 130 member federations from five continents.
Big Bang Media Ventures Pvt Ltd, on the other hand, is a co-promoter of content houses Phantom Films and Mythoverse Studios, as well as a founding investor in creator-led enterprises such as Collective Artists Network, BGBNG Music, and Big Bang Social, amongst others.
The competition will begin in February and will feature about 40 Asian and Middle Eastern countries. In its first edition, it will be held virtually and will feature four esports titles: eFootball, Dota2, Clash of Clans, Real Cricket, and PUBG Mobile (ex-India & Bangladesh). “I am delighted to join the family of Big Bang Esports Pvt. Ltd. and become an investor with my business partner,” CarryMinati stated. India is one of the world’s fastest-growing esports markets. Esports growth in India has been remarkable in recent years, and this boom will only gain power and pace in the next years.
Esports has had a huge impact on my career path, therefore this collaboration is a natural fit.” “India will emerge as one of the world’s major gaming capitals in the near future, given that the government has now recognized gaming as a sport, and this cooperation will open doors for many new advancements in the e-sports arena,” said Deepak Char. Esports development is a movement that requires the participation of all community stakeholders to be successful.” Mantena went on to say that CarryMinati will join them in co-creating an esports culture that fosters not only champion gamers but also the spirit of participation while rewriting the future of the sport.
According to the FICCI-EY media and entertainment study 2022, ‘Tuning into Consumer,’ despite individuals returning to work as the pandemic’s impacts faded, the online gaming segment gained 28% in 2021 to reach 101 billion. It stated that the number of online gamers has climbed by 8% from 360 million in 2020 to 390 million in 2021, with real-money gaming accounting for more than 70% of the segment’s income.