Strategy, collaboration, and resilience might be some of the pivotal factors to grow a business. But there are very few metrics that can trump sheer passion towards entrepreneurship. It is the organic feeling that drives a brand through all hurdles. This piece comes as a fresh outset towards esteemed leadership that is shaping two completely opposite industries towards scalability.
Dharm Maskai is the co-founder and CMO of Takes Studio, a content production house based in Mumbai, and the co-founder and marketing head of The Great Indian Spicery, a premium Indian spice retail brand.
At the age of 25 years, this editorial believes that Dharm’s achievements in the business community are beyond exceptional. Dharm completed his education at Istituto Marangoni with a year studying fashion business in Paris. He has been at the helm of diversity, cultural exchange, and collaborative projects. While a degree of sheer perfection, a sharp mindset, and a vibrant aura dictate the fashion industry, Dharm Maskai identified that the pivotal nature of crafting authentic narratives for a brand can evolve the future. That has been one of the primary reasons for building Takes Studio. His leadership aligns with producing intentional content for brands and talents across borders and delivering projects that hit the right message to the target audience. But crafting a sharp storytelling narrative that connects right away with the target audience.
Interestingly, this editorial finds it fascinating to analyze an entrepreneur balancing leadership skills across a 360-degree opposite industry of Indian premium spices. Coming from a family of second-generation businessmen, Dharm co-founded The Great Indian Spicery (TGIS) with his elder brother, Raj, who has been a great mentor to him in life. Dharm and his family have already established a reputation for their business strategies with Laxmi Enterprises. Looking closely, Dharm said that in spite of being the largest producer and exporter of spices in the world, India had a significant gap in the truly premium spice segment, which is the quality-first end of that market.
TGIS provides a range of premium, carefully sourced Indian spices that define quality, heritage, and modern packaging. A strategic decision from Dharm Maskai for TGIS has been collaborating with chefs, food writers, and cultural storytellers. Furthermore, TGIS provided better quality control, better margins, and the ability to scale without compromising on product integrity. This indicates a huge effort towards community building and an appreciative customer base rather than heading for flashy celebrity partnerships at this stage. From a business perspective, this decision is smart and rational and expresses a sense of warmth.
Takes Studio is aiming to contribute more holistically by working on top-tier content strategy. production, and creative direction, working with clients from the FMCG, fashion, lifestyle, music, and luxury industries. As a full creative and cultural consultancy, Takes Studio’s approach to its niche industry is not just limited to crafting high-quality content but also making it culturally enriching.
There have been several challenges for Dharm Maskai, starting with building credibility at such a young age. It is hard to gulp down that the market looks for age when it comes to bringing great business growth, and Dharm has been checking all the right boxes to prove otherwise. In a youth-driven nation, progress comes from fresh ideas, open-ended discussion, and a personality like Dharm Maskai says, “The work always knows if you meant it. What you seek is seeking you.”
