The world sees you take a few steps towards growth, and the road often gets thorned with judgment, prejudice, and questionable branding on self-worth that is totally earned through hard work and perseverance. As one of India’s most popular business magazines, the editorial often binds entrepreneurship to strategic decision-making. Today’s feature is the more special one, where Co-Founder of Custom Design Interiors Pvt. Ltd., Devangshi Chatterjee, cannot stress enough the pivotal role of balancing women’s commitment to the ecosystem of entrepreneurship, which still hints at the presence of chauvinism in the 21st century.
Devangshi Chatterjee is the epitome of multi-faceted entrepreneurship, where she has gracefully combined her technical acumen with her interior design skills. Her career, as diverse as it is, has always been an inspiration from the culmination of her proficiency in engineering and problem-solving mindset. These invaluable skills have integrated into Devangshi’s rising specialty in interior designing, architecture, and construction. With Raj Chatterjee, co-founder of Custom Design Interiors, Devangshi built their brand out of the sheer authenticity and commitment towards the architectural and interior design industry. She adds that this might be one of the biggest reasons that Custom Designs Interiors has stood the test of time in the last decade, while others have perished into oblivion. And in return, it took something from Devangshi Chatterjee, her unparalleled resilience and galactic patience in earning their stellar market reputation.
As a distinguished editorial, our urge is not to take our word for it when we say Devangshi is ‘multi-faceted.’ Apart from scaling Custom Designs Interior, she has a clothing brand that focuses on creating inexpensive, premium, and functional apparel for our society’s working women. Furthermore, she also runs a digital marketing social media agency that helps businesses like hers gain traction and reach in the digital space or marketplace for the relevant buyers. Now with over 122K Instagram followers and about 50K Facebook community members, Devangshi Chatterjee is the North Star for any woman or man who wants to make their name in this competitive economy.
Since her early academic career, Devangshi has been fascinated by technical things, especially automation. She learned about home electricals and started doing AutoCAD and designing, which actually led her to interior design. During her education in Electronics and Telecommunication Engineering, Devangshi grasped knowledge on automation, crafting ICs, and home automation and building project automation to life. She is particularly passionate about home electronics, which, combined with her inclination towards aesthetic design, made Devangshi an industry expert in interior designing and architecture.
As an engineer, she was already working on interior design projects as part of her education and found this concoction to be naturally fitting. She took courses in home automation and eventually started working as an interior designer professionally. After gaining in-depth experiences in management, accounts, design, supervision, IT, marketing, and purchasing, Devangshi believes in building a team that works on the unified vision of providing the best services to the clients. Devangshi adds that her co-founder, Raj Chatterjee, looks into business development and operations. He is responsible for managing the business side of things, including marketing, sales, and client relationships. Devangshi has observed over the last decade how society gradually embraced interior design. It is imperative that under her leadership, Custom Designs Interior is destined to expand its market share and add value to the industry. Devangshi says, “From the start, I’ve been a bit of a rebel, pushing boundaries and challenging the status quo. And I think that’s what sets me apart.”
