Source: NewsBreak Original
Dubai has long been known as a global hub for luxury goods, and the world of high-end timepieces is no exception. As one of the wealthiest cities in the world, Dubai is home to a discerning clientele with a voracious appetite for the finest watches money can buy. In 2024, a handful of iconic watchmaking brands have cemented their positions at the pinnacle of Dubai’s luxury watch market. Let’s take a closer look at the top 5 watch brands that are making waves in the “City of Gold” this year.
Top 5 Watch Brands in Dubai in 2024
| S. No. | Top 5 Watch Brands in Dubai |
| 1 | Rolex |
| 2 | Patek Philippe |
| 3 | Audemars Piguet |
| 4 | Vacheron Constantin |
| 5 | Parmigiani Fleurier |
1. Rolex
Source: NDTV
It should come as no surprise that the watchmaking industry’s crown gem is ranked highest in this list. Rich watch fans in Dubai find great attraction in the status, elegance, and refinement that Rolex has long been linked with. Sophisticated collectors have traditionally loved the emblem because of its unwavering dedication to innovation and artisan perfection.
With a range of timeless models that are all imbued with the trademark’s unique style and engineering, Rolex was able to capture the interest of the UAE market in 2024. Dubai’s elite continue to have a strong desire for the timeless Datejust and Submariner collections as well as the sophisticated and exquisite Oyster Perpetual and Cellini collections.
Rolex’s success in Dubai can also be attributed to the brand’s strategic partnerships with some of the city’s most prestigious retailers, including Ahmed Seddiqi & Sons and Rivoli Group. These long-standing relationships have allowed Rolex to establish a robust presence in the market and maintain its position as the preeminent luxury watch brand in the region.
| Watch Model | Features | Approximate Price | Caters To |
| Submariner Date | Oyster case, waterproof, self-winding perpetual movement, rotating bezel | $8,000 – $15,000 | Luxury watch enthusiasts, divers, adventurers |
| Datejust 41 | Oyster case, waterproof, self-winding perpetual movement, date display | $7,000 – $12,000 | Professionals, business executives |
| Day-Date 40 | Oyster case, waterproof, self-winding perpetual movement, day and date display | $30,000 – $50,000+ | High-net-worth individuals, executives |
2. Patek Philippe
Source: Global Ice
Patek Philippe, the venerable Swiss watchmaker renowned for its exquisite timepieces and unwavering commitment to tradition, has long held a special place in the hearts of Dubai’s watch enthusiasts. Due to its extensive history, its connection to the year 1839, and its unwavering dedication to horological perfection, the brand has developed a cult-like following among collectors worldwide.
Even in 2024, Patek Philippe continues to enthrall audiences in the United Arab Emirates with its astounding assortment of intricate timepieces, which includes the enduring Nautilus and Aquanaut lines. A receptive target market in Dubai has been found by the emblem’s skillful fusion of technical acumen and creative flare. Here, discriminating clients value the unique blend of innovation and legacy that Patek Philippe offers.
The Ref. 5326G-001 Annual Calendar Travel Time, a masterwork of engineering and design that masterfully mixes various time zones and an annual calendar challenge, has been one of the brand’s most notable products in 2024. This impressive timepiece has quickly become a must-have for Dubai’s jet-setting elite, who appreciate its practicality and sophistication.
| Watch Model | Features | Approximate Price | Caters To |
| Nautilus | Stainless steel case, self-winding movement, integrated bracelet | $30,000 – $100,000+ | Ultra-high-net-worth individuals, collectors |
| Calatrava | Dress watch, manually wound or self-winding movement, classic design | $20,000 – $50,000+ | Connoisseurs, traditionalists |
| Grand Complications | High complications (perpetual calendars, minute repeaters, tourbillons) | $100,000 – $1,000,000+ | Collectors, connoisseurs, ultra-wealthy |
3. Audemars Piguet
Source: WWD
Audemars Piguet, the iconic Swiss manufacturer renowned for its bold and avant-garde designs, has long been a favorite among Dubai’s trendsetting watch enthusiasts. The brand’s willingness to push obstacles and assign conventional notions of watchmaking has struck a chord with the town’s discerning purchasers, who value individuality and an inherent ability for the radical.
Audemars Piguet has maintained its management inside the UAE watch industry in 2024 with a whole lot of desirable timepieces that integrate technical prowess with audacious layouts. With its instantly identifiable octagonal bezel and incorporated bracelet layout, the brand’s conventional Royal Oak series has remained a perennial preferred amongst watch fanatics in Dubai.
But the 12 months, the logo’s modern and unconventional models are what have drawn the interest of the UAE marketplace. With its futuristic form and skeletonized movement, the Royal Oak Concept Flying Tourbillon GMT has stood out especially and attracted the hobby of ahead-thinking collectors in Dubai who value modern timepieces.
| Watch Model | Features | Approximate Price | Caters To |
| Royal Oak | Octagonal bezel, integrated bracelet, self-winding movement | $20,000 – $80,000+ | Trendsetters, celebrities, sports personalities |
| Royal Oak Offshore | Larger case, sportier design, chronograph functions | $25,000 – $100,000+ | Luxury sports watch enthusiasts |
| Code 11.59 | Contemporary design, self-winding movement, various complications | $25,000 – $100,000+ | Modern watch enthusiasts, trendsetters |
4. Vacheron Constantin
Source: Robb Report
Vacheron Constantin is the oldest Swiss watchmaker that has been running constantly. It is noticeably reputable for its wonderful craftsmanship and dedication to traditional watchmaking techniques. In 2024, the logo’s long records and beautiful timepieces have made it one of the top luxurious watch brands in Dubai.
The motive why Vacheron Constantin is so a success inside the UAE market is its ability to combine centuries-vintage watchmaking traditions with modern-day design styles. The Patrimony and Overseas collections mixture conventional elegance with present-day refinement, which appeals strongly to Dubai’s discerning watch buyers.
One of Vacheron Constantin’s standout new releases in 2024 is the Traditionelle Tourbillon Chronograph. This first-rate watch showcases the brand’s mastery of excessive-give-up watchmaking with its tourbillon and chronograph complications. It has quickly turned out to be a should-have for Dubai’s maximum passionate watch creditors who value the brand’s unwavering dedication to excellence.
| Watch Model | Features | Approximate Price | Caters To |
| Overseas | Sporty yet elegant, self-winding movement, interchangeable bracelet/strap | $20,000 – $50,000+ | Globetrotters, luxury travelers |
| Traditionnelle | Dress watch, high complications, manual winding, or self-winding | $30,000 – $200,000+ | Connoisseurs, collectors |
| Historiques | Reissues of vintage models, classic designs | $20,000 – $100,000+ | Vintage watch enthusiasts, purists |
5. Parmigiani Fleurier
Source: GoDubai
While not as well-known as some of the other brands on this list, Parmigiani Fleurier has quickly established itself as a rising star in Dubai’s luxury watch market. Founded in 1996, this relatively young Swiss watchmaker has garnered a dedicated following among UAE watch enthusiasts who appreciate its unique blend of technical mastery, artistic flair, and avant-garde design.
Parmigiani Fleurier’s assortment of inventive and striking timepieces has captured the attention of Dubai’s watch enthusiasts even in 2024. A particular hit with consumers who value a more modern and minimalist design sense is the brand’s Tonda line, which boasts a clean and contemporary appearance.
But Parmigiani Fleurier’s supreme mastery of fine watchmaking is what has made it stand out in the UAE market. A standout piece in the brand’s collection is the Ovale Pantographe, a gorgeous demonstration of the company’s technical skill that has an intriguing pantograph complication that shows the inner workings of the movement. The watch has an unusual oval case form.
| Watch Model | Features | Approximate Price | Caters To |
| Tonda PF Micro-Rotor | Ultra-thin automatic movement, Platinum or rose gold case, Minimalist, modern design | $50,000 – $70,000 | Watch connoisseurs who appreciate technical mastery and sleek aesthetics |
| Toric Chronometer | COSC-certified chronometer, In-house PF movement, Classic, dressy design, Available in various metals | $25,000 – $45,000 | Traditional luxury watch buyers seeking precision timekeeping and elegant style |
| Ovale Pantograph | Unique oval case shape, Pantograph complication, Skeletonized movement, Limited edition | $200,000+ | High-end collectors and enthusiasts of haute horlogerie and innovative complications |
Conclusion
As Dubai’s appetite for luxury timepieces continues to grow, these five iconic watch brands have cemented their positions as the undisputed leaders in the UAE market. With their unwavering commitment to excellence, innovative spirit, and rich heritage, these manufacturers have captured the hearts and minds of Dubai’s discerning watch enthusiasts, who appreciate the craftsmanship, artistry, and prestige that these timepieces represent.
