There are multiple ways of leading life and it is completely subjective to every individual. Thinking deeply, what can be a perfect definition of a good life is rather debatable. Some might argue that they are fulfilled with whatever they have and choose to live on with a natural flow. Others might remain extra motivated and pursue things that are competitive, yet highly rewarding. The balance to want and not want is purely based on the person. You can be leading a simple, yet complete life. And you can also build your life to be painted with luxury and career-oriented. But whatever you choose, it is forever and that is always something to look forward to.
The editorial pen of Business Outreach Magazine collaborates with a rather charming and highly successful entrepreneur who has transformed the perception of ethical luxury. Being the co-founder of Nivara, Vikas Kabra, has brought the market with top-tier, lab-grown diamonds. And not only to him, but to everybody that ‘diamonds are forever’. With time, society has been innovating on the ecosystem of luxury and to that Nivara has opened monumental possibilities on perfecting diamonds to make it more accessible to its growing clientele. The company started in early 2024 and in just one year, Nivara reached their initial revenue milestone of Rs. 10 crore.
What can be the most important aspect of diamonds can be its elegance and how it can be cut under the supervision of skilled craftsmanship. Nivara, also being co-founded by Soham, looks into the operations, sourcing, and craftsmanship, ensuring every Nivara piece meets the highest standards of quality. Soham is a certified gemologist with about 15 years of industry experience. Such compassionate and effective leadership at Nivara is scaling its market reputation in becoming the most loved lab-grown diamond brand in India. Although, lab-grown diamond industry is pretty much at its grass-root level, Vikas Kabra strategized Nivara’s business model with his years of industry experience in finance, technology, and retail.
Vikas Kabra is people-first person and believes great companies are built due to the resilience and grit of superb leaders, leading a team of great people. Nivara is built on the pillars of unified vision where its employees and leadership believe in the same growth trajectory. Vikas felt it when he came across customers, who are conscious and curious about understanding transparency and ethical sourcing in the lab-grown diamond industry. The pivotal factor for Nivara’s growth has been Vikas Kabra listening to customer demands. Some of the stellar testimonials of Nivara validates the holistic ideology of Vikas Kabra and Nivara.
A customer said, “Nivara is redefining customer experience. Their transparency and craftsmanship make every purchase feel special.” Poojitha added by saying, “Nivara is the real deal! Their solitaire rings are as beautiful as they come, and the customer experience? A+. From the moment I walked in, I felt like I was chatting with old friends. Plus, their designs are amazing. You won’t be disappointed!”. Furthermore, Nikhil Devuru said, “Visited the store on 16th November 2024 to shop for solitaire rings. Staff was very knowledgeable and efficiently served with a smile. Loved the experience. Will come back again.”
Vikas Kabra has highly regarded education as a crucial support system for his entrepreneurial capabilities. He pursued Chartered Accountancy to build a strong foundation in business finance, which was instrumental in managing business operations effectively. Additionally, Vikas Kabra completed a Tech-MBA to bridge the gap between technology and business strategy, equipping him to lead Nivara’s growth in a tech-driven world. Three of the most important tasks of business strategy, brand building and business strategy. Currently, Nivara operates in Hyderabad and Bangalore, where the company expanded from 2 to about 15 stores.
Remarkably, Vikas Kabra is one of those exceptional leaders, who lives by the code of practice that says, “For People, For Planet” and he has created a team draped with such ideologies. In entrepreneurship, there will be hurdles along the way and Nivara’s success story is no different. One key challenge has been perceptions about lab-grown diamonds—shifting the narrative from affordability to ethical luxury. For any business to note profitability, a solid business process is necessary. There were times when Nivara’s growth was overwhelming in regards to maintaining quality and transparency. But Vikas Kabra’s far-sightedness has allowed Nivara to surpass these roadblocks. In the following years, Nivara is planning to expand with a global footprint. When we asked Vikas Kabra on his entrepreneurial process to succeed, he said, “Dream Big. Start Small.”
