Building something on legacy takes a great deal of patience and perseverance. Businesses are not only built on strategies, but also on years of industry experience and sometimes on generational expertise. It takes time to work on a business system and spend years curating it and shaping it to serve the market with the best products. Today, Business Outreach Magazine moves ahead collaborating with Ashish Bajpai, founder of Shayama Ventures, whose unparalleled leadership is navigating a brand from the Tier-II city of Kanpur achieve entrepreneurial success.
Nobody hands you a spoon of destiny which can be calibrated according to will. The economy and the customers have the capacity to make or break any budding or established organization from today’s perspective. The entire world is facing a tectonic shift from the second phase of technological advancement to higher breakthroughs in Artificial Intelligence, Internet of Things (IoT) and sustainable business development. Now, it is not only about eyeing the next big thing for business, but this is the shift and entrepreneurs are gearing up to solidify business setups, digital and operational. Ashish Bajpai is standing on interesting grounds with Shayama Ventures, following the footsteps of his forefather Late Mr. Ram Vilas and his father Mr. Arun Bajpai.
Shayama Ventures and Ashish Bajpai have gone through the evolution of decades of business practices in India. Evidently, Ashish is leveraging on those experiences and scaling Shayama Ventures as a popular boutique and garment accessories brand in Uttar Pradesh. The exceptional thought-process of Ashish Bajpai led Shayama Ventures to get incorporated in 2018. This niche brand, under the supervision of Ashish Bajpai, has been ahead of the latest and flashiest trends in fashion.
Most importantly, Ashish is a fashion aficionado, who has had the opportunity to build this passion since his childhood, seeing his family thriving in the textile industry. Upholding the beauty of unity is something that we should learn from Ashish Bajpai. He completed his education in Bachelors of Commerce and stormed ahead in gaining industry training in Delhi. His father collaborated with Ashish’s mindset and the both of them kept on learning the latest industry standard business practices.
The times are tough as the market is filled with brands of all sizes, working to sustain their customer base. Ashish Bajpai has one simple mantra for business growth and that is to provide top-notch services to customers and bring their perspective and imagination to the thread of textile creativity. It has been quite overwhelming for Ashish Bajpai to pull himself up the ladder of entrepreneurship from scratch to become the phenomenal business leader at Shayama Ventures. From an operational perspective, he learned a lot during his training in Delhi which he brought back to his business and tweaked the strategies to grow Shayama Ventures. Ashish Bajpai shares his key insights on the textile industry where a lot of focus is being invested in learning on the latest fashion trends, keeping precise records of raw material costing and structuring a stock from imports from other countries. These areas not only demand expert supervision, but also aim for forming the blueprint of a successful textile and garment business.
When it comes to customer-satisfaction for Shayama Ventures, Ashish Bajpai is providing high-quality products that are affordable with the facility of door-to-door delivery. The stellar commitment to the textile industry helped Ashish Bajpai win ‘The Best Entrepreneur’ award in Kanpur in 2022, ‘The Best Boutique Fabric Designer’ award by Bollywood actor Mr Sonu Sood in 2023 and ‘The Spotlight Icon’ award in 2024. In just seven years of Shayama Ventures, Ashish Bajpai has worked towards acquiring a diverse stock of products in various price ranges.
There could be challenges along the way, but Ashish Bajpai has navigated the progress of Shayama Ventures through those roadblocks, which indicate better standards of transportation for seamless delivery of goods. He is motivated and focused while competing Shayama Ventures from Kanpur with modern players in Delhi. With the current efforts to develop the legacy of Shayama Ventures, Ashish Bajpai and his brand is looking forward to expanding their business by starting a franchise business model and extending the reach into other countries. When we asked Ashish Bajpai on his vision on business growth, he said, “I never dreamed of success. I worked for it.”
