In an era defined by growing environmental consciousness and a renewed urgency for sustainable practices, certain individuals emerge as quiet revolutionaries—those who reimagine the conventional and lead industries toward meaningful change. Among them is Dr. Navneet Vats, a seasoned business leader and entrepreneur whose vision and tenacity have brought a transformative wave to the cleaning and hygiene sector in India. As the recipient of this year’s Entrepreneur of the Year award by Business Outreach Magazine, Dr. Vats stands as a compelling example of how purpose-driven entrepreneurship can shape both industries and societies.
Dr. Vats founded Livexpo Ventures Private Limited in 2014 with the belief that innovation must serve a higher good. At the time, the cleaning industry was flooded with chemical-heavy products that, while effective, came at a cost to both health and the environment. The journey was anything but linear. In the early days, Dr. Vats often found himself toggling between late-night calls with scientists, and field conversations with potential users. The goal was not just to create a product line, but to validate a belief—that cleaning could be efficient without being harmful, and that sustainability could be delivered without compromise. Drawing from nearly two decades of corporate experience across marquee organizations like Hughes Communication, ICICI Bank, 92.7 BIG FM, Hindustan Times, and Daewoo Motors, he brought a rare mix of strategic acumen, operational depth, and marketing insight to the table. But more importantly, he brought with him a question that would ultimately define Livexpo’s journey: can we clean our spaces without polluting our planet?
That question became the foundation of Livexpo’s mission. Under his leadership, the company launched FRESHER, a range of high-performance cleaning products powered by nature and backed by science. What distinguishes FRESHER is its foundation in bio-enzymes and green chemistry—formulations that are not only effective but also non-toxic, biodegradable, and safe for daily use. These products reflect a holistic approach, one that considers both efficacy and environmental responsibility without compromise. Dr. Vats often recalls the early days of Livexpo—working out of a modest office, engaging with scientists, and initiating dialogue with institutions to validate the idea. The road was not easy. Convincing stakeholders to shift from well-established chemical brands to green alternatives required perseverance, data, and most importantly, trust. But when the first institutional order came through, it marked the beginning of a journey that would take Livexpo from a passionate idea to a nationally recognized force in sustainable hygiene.
Today, Livexpo’s client portfolio reads like a who’s who of India’s most respected institutions. From Indian Railways, ISRO, and the Indian Air Force to the Indian Navy, Department of Atomic Energy, and AIIMS, the company’s products are now integral to the hygiene practices of key public sector entities. Government departments across states, including Home, Education, and Higher Education, have also integrated Livexpo’s offerings into their operations. A few of the company’s clientele also includes AIIMS (Delhi and Bhubaneswar), PMO, Ministry of Education, Ministry of Coal, MSME, NLC India Limited, and several state governments, including Jammu & Kashmir and Kerala. Such trust has not been won overnight; it is a direct outcome of rigorous product development, transparent communication, and a leadership style that prizes long-term impact over short-term gain.
Dr. Vats has always believed that sustainability and scalability must coexist. His approach has been to ground Livexpo’s innovation in robust R&D while building systems that allow for seamless execution across manufacturing, distribution, and service. The brand’s product portfolio has grown to include solutions for toilets, floors, kitchens, laundry, automotive care, industrial hygiene, and odor control—all developed with the same commitment to environmental stewardship. Each product is designed to meet professional standards while minimizing ecological footprint, an ethos that reflects Dr. Vats’s personal values as much as it defines the company’s brand philosophy.
Despite initial resistance in the market, particularly around replacing chemical cleaners with eco-safe alternatives, Livexpo’s growth has been steady and credible. Dr. Vats has consistently emphasized relationship-building and education in his market strategy, working closely with institutions to demonstrate both the effectiveness and long-term value of making the switch. The Ministry of Railways, in its evaluation of FRESHER’s cleaning & laundry range, noted the products’ superior performance and environmental safety, endorsing their use across zones. Such endorsements are more than testimonials—they are validations of a business model rooted in responsibility and vision.
Recognition, including the “Top 10 Most Promising Cleaning Brands in India” award, has followed naturally. Yet for Dr. Vats, accolades serve more as a reminder of responsibility than as a reason to pause. Livexpo is now actively expanding its operations to global markets, with products ready for export to GCC nations and beyond. Scaling up while staying true to core values remains a central focus, as does the integration of automation, digitization, and supply chain optimization to enhance both efficiency and customer experience.
Those who have worked with Dr. Vats describe him as a leader who listens deeply and acts decisively. His belief in collaboration, openness to diverse viewpoints, and ability to build teams around shared values have played a critical role in shaping Livexpo’s inclusive work culture. Even as the company grows, he remains hands-on with product development, market strategy, and institutional engagement, ensuring that every step forward aligns with the mission that first inspired the journey.
What sets Dr. Vats apart is not just the business he has built, but the mindset he brings to entrepreneurship. His philosophy is rooted in long-term thinking—where profit is a by-product of purpose, and success is defined not just by numbers, but by impact. This approach has not only differentiated Livexpo in a competitive market but has also positioned it as a brand of conscience in an increasingly conscious world.
As the Entrepreneur of the Year, Dr. Navneet Vats represents a new archetype of business leadership—one that balances vision with values, innovation with integrity, and scale with sustainability. His journey from corporate boardrooms to pioneering green chemistry in cleaning solutions is a compelling narrative of how meaningful change often begins with one determined individual asking the right questions. Through Livexpo, he is not just offering cleaner products—he is offering a cleaner future.
When we asked Dr. Navneet Vats on his take on business growth, he said, “Let your purpose lead the way—profits will follow.”
