You must know these top 10 artificial jewellery brands in India in 2025

Indian society showcases cultural value in jewelry because of its lively diversity. The cultural tradition of traditional jewelry exists alongside the modern fashion trend of artificial or fashion jewelry, which appeals to buyers because of affordability alongside versatile styles and contemporary designs. Fashion-oriented people can enjoy trendy looks for less money through artificial jewelry items. Web platforms provide an extensive choice of exclusive wedding sets in addition to casual dresses and eye-catching accessories.

In this guide, you will know about the top 10 artificial jewelry brands in India in 2025.

Understanding Artificial Jewellery

Non-precious materials like glass, beads, wood and metals, along with plastic, make up the base elements of ornamental accessories through the construction of artificial jewellery. The range of accessories in artificial jewelry extends to necklaces and earrings as well as bracelets and rings, followed by bangles and anklets.

The visual resemblance between artificial and imitation jewelry is false since artificial products lack the same visual correspondence to real gold, silver and diamond pieces. Unique creative designs appear in artificial jewelry without trying to imitate any other jewelry pieces.

Types of Artificial Jewellery

• The fashion jewelry category consists of seasonal designs that enhance contemporary clothing styles.
• Tribal jewelry blends traditional ethnic tribal art styles with beads and shells and metals for its creation.
• Being handmade allows jewelry to create customized artistic works that add individual charm to people’s personal fashion sense.
• Temple jewelry draws inspiration from the sacred designs found in Indian temples that normally incorporate religious elements.
• Kundan & Meenakari Jewelry is popular in Indian weddings as it showcases intricate designs combined with colorful enamel work.
• Oxidized Jewelry presents vintage-style pieces that possess an antique rustic finish, which appears primarily as black or silver shades.

Here is the list of the top 10 artificial  jewellery brands in India in 2025.

1. Bluestone

Bluestone provides authentic jewelry but recently entered the artificial jewelry segment. The company maintains the same standards of quality in their imitation jewelry collection along with their traditional valuable pieces. Bluestone offers elegant, sophisticated designs at reasonable rates suitable for those seeking luxury at an affordable price point.

2. Tanishq Mia

The Tanishq Mia brand operates as a sub-brand under Tanishq while delivering premium artificial jewelry collections. Mia presents elegant modern fine jewelry under the trusted brands TATA and Tanishq. They present their customers with stunning designs made from various gold carats ranging from 14kt to 18kt to 22kt and sparkling diamonds and silver creations. 

Their  jewelry collection serves every situation so you can wear it at work and at celebrations and while running afternoon errands. The customers benefit from shopping at their 200 exclusive Mia stores together with their availability in 400 Tanishq outlets throughout India while purchasing through www.miabytanishq.com and the Mia app.

They minimize their environmental footprint through renewable energy sources as well as recycled gold and eco-friendly materials and we maintain premium shopping standards.

The company combines modern fashion elements with traditional craftsmanship to produce accessories, which include statement jewelry items alongside earrings and rings. This jewelry brand in India creates suitable designs for employment-based adults and contemporary female clients to wear during both their usual daily routine and special events.

3. Voylla

The Indian market recognizes Voylla as a leading provider of artificial jewelry because they offer an extensive array of fashionable and accessible items. Their collection brings together ethnic and contemporary along with fusion designs for audiences who are diverse in nature. Voylla presents a selection that lets customers choose from classic jhumkas to current-fashion nose pins while ensuring it suits their individual style.

4. Sukkhi

The fashion brand Sukkhi provides high-quality products at budget-friendly prices, which the market defines as affordable luxury. The fashion accessory brand Sukkhi Fashion Jewellery launched in 2012 with a small financial start, which led to their position as an industry leader in Indian fashion accessories. Today they focus on delivering premium-quality jewelry at the best possible prices to their customers. The company has demonstrated outstanding growth since its establishment,, thus earning its reputation as a leader in its industry. 

Today, they are one of the country’s most prominent fashion jewelry brands, holding category leadership across all major online marketplaces and operating seven physical retail stores across India. The brand is known for its intricate designs adorned with sparkling stones and pearls, ensuring that every piece radiates elegance and charm.

5. Mirraw

Mirraw is a well-known online marketplace that brings together a variety of artificial jewelry designs from multiple sellers. Whether you are looking for traditional jhumkas, contemporary statement necklaces, or intricately designed bangles, Mirraw offers a vast collection at reasonable prices. It is a great destination for those who want to explore multiple styles in one place.

6. Sia Art Jewellery

Sia Art Jewellery is synonymous with exceptional craftsmanship and attention to detail. Inspired by traditional Indian artistry, Sia’s collections include temple jewelry, bridal sets, and vintage-style pieces. Each design reflects a timeless appeal, making it a popular choice among brides and jewelry lovers who appreciate classic beauty.

7. Zaveri Pearls

Zaveri Pearls is a brand that blends the brilliance of pearls and gemstones with artificial jewellery. Known for its elegant and royal-inspired designs, Zaveri Pearls offers pieces that mimic the grandeur of fine jewellery. Their collection ranges from classic pearl sets to modern, eye-catching designs, making it suitable for both festive occasions and everyday glamour.

8. Ajio

Ajio, a leading fashion e-commerce platform, offers an impressive collection of artificial jewelry at budget-friendly prices. From bohemian-inspired designs to elegant classics, Ajio has something for everyone. Their curated selection includes trendy statement pieces, minimalist designs, and Indo-western fusion jewelry, ensuring you find the perfect accessory for any outfit.

9. YouBella

YouBella is a favorite among fashion-forward individuals who love experimenting with bold and unique jewellery. The brand offers a mix of contemporary and ethnic designs featuring vibrant colors and intricate detailing. Whether you prefer chunky necklaces, elegant bracelets, or stylish rings, YouBella ensures you have the perfect piece to complete your look.

10. Rubans

Rubans is known for its sleek, chic, and contemporary artificial jewellery designs, making it an excellent choice for the modern woman. Their collections feature geometric patterns, minimalist aesthetics, and sophisticated lines, making them suitable for both casual and formal occasions. Rubans is the go-to brand for those who appreciate understated elegance and trendy accessories.

Key Characteristics of Artificial Jewellery

1. Materials Used

Artificial jewellery can be crafted from various materials, including:

• Metals: Copper, brass, and alloys.
• Plastics & Acrylics: Used for lightweight and colorful designs.
• Glass & Crystal: Adds shine and sparkle to jewellery.
• Wood & Shells: Eco-friendly and trendy options.
• Fabric & Threads: Used in bohemian and tribal designs.
• Beads & Stones: Adds texture and style to jewellery pieces.

2. Affordable & Cost-Effective

Compared to traditional jewellery, artificial jewellery is significantly more affordable, making it accessible to a larger audience. It allows individuals to own a variety of trendy designs without a huge financial investment.

3. Unique & Creative Designs

Unlike imitation jewellery, which mimics real gold or diamond jewellery, artificial jewellery often showcases bold and artistic designs. It provides room for creativity, making it a favorite choice among fashion enthusiasts.

4. Durability

The durability of artificial jewellery depends on the materials and craftsmanship. While some pieces may last for years with proper care, others may be more delicate and prone to wear and tear.

Benefits of Artificial Jewellery

• Budget-Friendly: Provides an affordable alternative to gold and diamond jewellery.
• Variety of Designs: Available in countless styles, colors, and patterns.
• Lightweight & Comfortable: Easier to wear for long durations compared to heavy metal jewellery.
• No Security Risks: Unlike gold and diamond jewellery, artificial jewellery has minimal theft risk.
• Perfect for Everyday Wear: Ideal for daily use without worrying about damage or loss.

How to Take Care of Artificial Jewellery

Proper care can extend the lifespan of artificial jewellery. 

Here are some tips:

1. Keep it Dry: Avoid contact with water, perfume, or sweat to prevent tarnishing.
2. Store Properly: Store in a dry place, preferably in a jewelry box or a zip-lock bag.
3. Avoid harmful chemicals: Keep away from detergents, lotions, and sprays.
4. Clean Regularly: Wipe with a soft cloth to remove dirt and oils.
5. Handle with Care: Avoid dropping or bending delicate pieces.

Final thoughts

Artificial jewelry is a fashionable and affordable way to accessorize any outfit. With a wide variety of designs, materials, and styles available, it caters to different tastes and preferences. Whether for casual wear, parties, weddings, or cultural events, artificial jewellery provides an excellent alternative to expensive jewellery while offering style and elegance.

By taking proper care of your artificial jewellery, you can maintain its beauty and extend its lifespan. 

So, explore these top 10  artificial jewellery and add some charm to your collection!