TomTom, a leader in digital mapping, announced on Tuesday that it has teamed up with Microsoft (MSFT.O) to develop a conversational assistant for cars that is driven by artificial intelligence (AI).

According to the business, the assistant will let users “converse naturally with their vehicles” and provide voice interaction for infotainment, location search, and car command systems.

The voice assistant was developed by TomTom, a rival to Google Maps and the largest mapping platform globally, HERE, using a variety of Microsoft services, including its Azure OpenAI Service.

Businesses can use the large language models (LLM) of OpenAI, the company that created ChatGPT, with the Microsoft Azure OpenAI Service.

The Dutch map company stated that the voice assistant is integrated into TomTom’s Digital Cockpit, an open, modular in-vehicle infotainment platform, as well as other automotive infotainment systems.

In October, Taco Titulaer, the head of finance at TomTom, told Reuters that the company was “investing time, money, and people” in generative AI because it saw potential for growth.

In July, TomTom released an LLM plug-in for ChatGPT, enabling users of the chatbot to utilise its maps to schedule travel and discover new locations.

When Azure Maps location services were initially powered by Microsoft in 2016, the firm started collaborating with them.

Activision Blizzard recently consented to pay roughly $54 million to resolve discrimination lawsuits filed by the California civil rights office on behalf of the video game company’s female employees.

The developer of Call of Duty, Overwatch, World of Warcraft, and other video games “discriminated against women at the company, including denying promotion opportunities and paying them less than men for doing substantially similar work,” according to the California Civil Rights Department. The settlement, which is pending court approval, addresses the accusations. It was announced late Friday.

Activision Blizzard recently consented to pay roughly $54 million to resolve discrimination lawsuits filed by the California civil rights office on behalf of the video game company’s female employees.

The developer of Call of Duty, Overwatch, World of Warcraft, and other video games “discriminated against women at the company, including denying promotion opportunities and paying them less than men for doing substantially similar work,” according to the California Civil Rights Department. The settlement, which is pending court approval, addresses the accusations. It was announced late Friday.