TCP and IIMR will most likely be signing a MoU which will help combine the “R&D expertise” of the two entities.
Tata Consumer Products Limited, a FMCG establishment, is tying up with Indian Institute of Millets Research (IIMR) to decipher the full potential of millets with the thought of making it a healthier alternative over other grains.
With the view of augmenting innovation, and powering up consumer’s experience, Tata Consumer Products and IIMR will most likely be signing a MoU.
Soulfull, owned by Tata Group, has a collection of products which are millet-based, produced for kids and adults.
It is quoted in a joint statement, “The MoU will help combine the R&D expertise of the two entities and help TCP to strengthen its product portfolio in the area of millets, develop more value-added formats for consumers and make millets available to many more consumers across India.”
TCPL has managed to recognize its functional areas which needs to be piloted on in its strategic growth. These areas include products from the pocket meal and pantry section.
TCPL’s Managing Director and CEO, Sunil D’Souza expressed its views on the development of millets segment saying UN’s announcement of 2023 as the International Year of Millets is quite a positive step to elevate millets as a healthy and dietary alternative.
Commenting on the product portfolio, he added, “India is one of the largest producers of millets and we are happy to associate with IIMR to unlock the potential of millets. This partnership will help strengthen our innovation agenda, making the benefits of millets more mainstream and widely available to consumers in a variety of convenient and modern formats.”
Vilas A Tonapi, Director ICAR-IIMR, shared, “This MoU will help us further spread awareness on the nutrition and sustainability benefits of millets and make it widely available in formats that integrate with people’s lifestyles, so that they become a key part of the Indian diet.” TCPL acquired Soulful in February, 2021. Its product portfolio offers a series of healthy and dietary foods, snacks, pocket meals, and cereals like muesli. In addition it also serves plant-made drinks.