The master blaster of Indian cricket, Sachin Tendulkar may have ended his cricket journey, but his life post-cricket as an entrepreneur and investor is blooming successfully. 

He is a former international cricket player. Sachin started his cricket venture in the year 1989, in a test match against Pakistan. He made his debut at the age of 16. He has carried out the captaincy of the Indian cricket team in all its splendor.

He is regarded as one of the greatest batsmen in the entire history of cricket. In spite of a successful cricket career, the former cricketer has maintained a commendatory record of being an investor as well. He has invested in both, big as well as small startups.

Indian cricketers have not only given their best on the pitch but they’ve also performed well in other fields too with a few of them have shown huge potential as an entrepreneur. Sachin too has invested in startups and has essayed the role of an entrepreneur. Here is a list of startups funded by India’s legendary batter Sachin Tendulkar.

Smartron India


Smartron is a Hyderabad-based company that is established on IoT or the Internet of Things. This company is where Sachin has made one of his investments. It was founded by Mahesh Lingareddy, Narsi Reddy Posham, and Rohit Rathi in the year 2014. Smartron centers around developing small IoT-based devices and the most recent technological upgrades. The cricketing superstar became the brand ambassador of the company by investing in it in 2016. Sachin promoted the smartphone through an advertisement that the company professed was trustworthy. In the year 2022, the company has proposed a capital allegiance of $200 million by the GEM group.

Smaash Entertainment

Founded by Shripal Morakhia in 2009, Smaaash Entertainment Private Limited runs as an entertainment center. The app provides sports services based on simulation technology for sports like cricket, racing, football, and other refreshing leisure tasks. Sachin was one of the substantial stakeholders having a share of more than 18% of this company in 2013. At the beginning of the journey, the company acquired a lot of funds 

and investments. Although, in the year 2020, with the commencement of the pandemic, the company shut down after experiencing a loss in its business. Nevertheless, the company resumed its work once again in Raipur and Vijayawada and has developed on top of that. 

Indian Super League

According to the Indian football system, ISL or the Indian Super League is the men’s professional football league. The league is organized by the All India Football Federation and Football Sports Development and commenced in 2013. In the year 2014, the master blaster along with another entrepreneur Prasad V Potluri obtained ownership of Kerala Blasters, the Kochi-based franchise of ISL. Later in the year 2015, Prasad V Potluri sold his share, making Sachin the owner of a 40% stake in the franchise. However, in the year 2018, Sachin sold his share too as he discovered that his stakes in the franchise, were no longer economically viable.


JetSynthesys is a company that is into gaming and entertainment. The company renders services related to gaming such as building, operating, and managing, travel products, entertainment purposes, fintech, and much more. JetSyntheses was established by Rajan Navani in India in 2014. In the middle of 2021, Sachin Tendulkar invested around $2 million in this company, therefore including another digital entertainment company in his list. He became a member of JetSynthesys for a venture named 100MB. The project’s objective includes creating a digital position for all cricket lovers. It will comprise all intriguing cricket-related games like Sachin Saga VR and Sachin Saga Cricket Championship. This huge step taken by Sachin thrilled Rajan Navani who claims that Sachin’s confidence in their vision will motivate them to boost lives and make JetSynthesys a great success.


Spinny was founded by Niraj Singh, Mohit Gupta, and Ramanshu Mahaur in 2015. The company’s goal lies in assuring a full-stack business model to issue transparency, significance, and clarity to customers when it’s about buying and selling used cars. This platform embraced the master blaster, Sachin Tendulkar, as their prudent investor and face of their brand in the year 2021. The correct amount he invested lies unknown. In the year 2022, a campaign was released called “Khushiyon ki Long Drive”. The campaign featured PV Sindhu and Sachin Tendulkar.  With Sachin’s contribution, Spinny has obtained a high level of compatible and well-organized performance with high integrity and guarantee. They ensure that their service has the specified qualities of Sachin’s performance. 

International Tennis Premier League

In the year 2014, Sachin invested in International Tennis Premier League or ITPL. He became the co-owner of the Mumbai Franchise partnering with Prasad V Potluri. Tendulkar was determined that his investment was very fascinating since he is a big Tennis fan. He considers himself of being a fan of the legendary John McEnroe and Roger Federer. However, in the year 2016,  the company stopped because of the financial crisis.

S Drive and Sach

Owned by the Future group and Manipal Group, S Drive and Sach provides a collection of healthcare, fitness, and sports products. In 2007 Sachin became a stakeholder in this company and promoted the brand. The products offered are sold across the various Future Group setups like Big Bazaar, Manipal Cure & Care, etc.


A person may be skilled in many ways just like Sachin who is a star on the pitch and also possesses entrepreneurial skills. One can portray their potential on different platforms. All he needs to do is have a good strategic plan in order to execute his tasks well. The company he associates with also plays a crucial role. Popular people partnering with companies can help them generate a lot of revenue.