Czech automaker Skoda is preparing to magnify its carriage across 100 cities in India by next month. It looks to purvey more customers by launching its midsize SUV, Kushaq, less than a month ago.
The augmentation of the sales network is an integral part of the Kushaq launch strategy, as per the automaker. The brand will be ready in more than 100 cities across India by August 2021. This will be its most far-reaching expansion since it infiltrated the Indian market, Skoda Auto India stated in a statement. With this, the automaker, which also sells models like Octavia and Rapid, would have more than 170 customer touchpoints, including sales and after-sales facilities, in the country, it continued.
The brand strives to deliver the figure to 225 outlets by next year. Currently, its presence is limited to around 85 cities across the nation. Skoda Auto India Brand Director Zac Hollis noted, “The launch of Kushaq stands testament to a new era for the company in India. On the back of this world-class SUV, we had a clear vision of taking the Skoda brand to new and emerging markets across the country. I am delighted to share that we will be present in more than 100 cities from the coming month,”.
Intensifying the ownership expertise is a crucial pillar of the company’s growth strategy. Expanding the network presence is one of the essential pillars to meet this objective, he replied. Some of the new cities where the brand is tendering a foray include Sangli, Bhilwara, Faridabad, Panchkula, Navsari, Vapi, and Hardoi. The automaker remarked that the rollout of the network expansion strategy resulted from enormous efforts over the last year in recognising the right partners.
The increased network reach will strengthen the brand’s three-pronged strategy of launching new products, including new services and building on its promise of customer-centricity, it continued. The launch of the Kushaq has instilled great confidence and excitement across the dealer fellowship. There have been more than 200 dealership applications by likely partners who want to be part of the fullness of the brand in India, the automaker stated.
This includes a mix of new dealers and subsisting dealers who want to strengthen the brand association and open additional facilities. The automaker has recently declared its ‘Peace of Mind’ campaign to provide other benefits and an enhanced experience to customers in India. The initiative is established on four pillars – the cost of ownership, customer reach, adaptability and transparency. Through this initiative, the company intends to develop its after-sales offerings in the country where Japanese and Korean carmakers govern the market.
(PTI)
