In the dynamic realm of entertainment, Shilpa Shetty, a prominent figure in Bollywood, has gracefully navigated the transition from the silver screen to establishing herself as a distinguished wellness entrepreneur.
Recognized for her unwavering dedication to a healthy lifestyle, Shilpa Shetty not only embodies a commitment to fitness but has also embarked on ventures aimed at promoting comprehensive well-being.
In this discourse, we explore two of her noteworthy endeavors in the realm of health-focused enterprises – a series of yoga studios and an innovative nutrition application.
Here Below The List of Shilpa Shetty’s Health-Focused Businesses
| Health-Focused Businesses |
| Simple Soulful App (SS App) |
| IOSIS Wellness |
| ‘The Great Indian Diet’ |
Simple Soulful App (SS App)
Renowned actor and entrepreneur, Shilpa Shetty Kundra, has introduced an innovative feature to her holistic wellness app, Simple Soulful App (SS App). The app now incorporates cutting-edge Artificial Intelligence Motion Tracking technology, catering to both existing and new subscribers. This advanced technology utilizes the camera on users’ devices to monitor and enhance their workout experience by correcting form and posture, tracking calorie consumption, and providing accuracy scores without compromising user privacy.
Unlike other platforms, SS App ensures a secure environment by not recording any video during the motion tracking process, thus eliminating any potential risk of data infringement. This development empowers users to select from a diverse range of yoga and fitness programs, featuring over 75 goal-oriented workout routines and various weight-loss programs. Additionally, the app provides daily diet plans curated by celebrity experts to address individual fitness needs.
Manish Kumar, co-founder of SS App, emphasized the significance of this technological advancement, stating, “The present and future of fitness revolve around the comfort of our homes without the fear of judgment. We are dedicated to continually exploring and embracing new technologies to assist our users in achieving optimal fitness levels, ensuring the accuracy of their postures and form during workouts. Through our strategic partnerships, we have identified the ideal technology to make this vision a reality while prioritizing the privacy of our users.”
IOSIS Wellness
Iosis Wellness stands as a distinguished venture under the esteemed Bawa Group, dedicated to advancing the cause of wellness in India. Founded through a strategic partnership between the renowned women entrepreneur in the beauty and wellness sector, Ms. Kiran Bawa, and the iconic figure of wellness and Bollywood diva, Ms. Shilpa Shetty, Iosis Wellness is committed to delivering a transformative experience akin to the “midas touch,” transporting individuals into the realm of ethereal beauty and serenity.
At the core of our offerings lies the exclusive ‘Fusion of 4’ technique, seamlessly integrating Spa, Skin treatments, Salon, and Slimming services. This proprietary method is a testament to our commitment to excellence, combining premium quality products with an unparalleled standard of service delivery. Iosis Wellness takes pride in setting itself apart through this unique approach, ensuring an unparalleled and holistic wellness experience for our discerning clientele.
The Great Indian Diet
Renowned health advocate and fitness expert, Shilpa Shetty, has collaborated with international health authority and holistic nutritionist, Luke Coutinho, to introduce their latest publication, ‘The Great Indian Diet’. This comprehensive guide is centered around the rich tapestry of Indian nutritious culinary classics, aiming to empower households across India with the knowledge that maintaining optimal health and vitality doesn’t necessitate borrowing ideas or nutrition plans from the West.
Emphasizing the abundant potential of basic Indian cereals, locally sourced pulses, and other indigenous ingredients, ‘The Great Indian Diet’ demonstrates how these elements can be skillfully combined to create not only exceptionally flavorful dishes but also highly nutritious meals in minimal time. The book offers practical insights into utilizing raw Indian cooking materials readily available at affordable prices in the market, facilitating the adoption of a sustainable and health-conscious lifestyle.
With meticulous attention to detail, the book extensively explores various food categories and their nutritional compositions, guiding readers on how to ensure adequate daily nutrition intake. Moreover, it delves into strategies for consistent fat burning through optimal dietary choices, underlining the synergy between nutrition and fitness for holistic well-being.
List of Brands Endorsed by Shilpa Shetty
| Brands Endorsed by Shilpa Shetty |
| Nourish by BL Agro |
| Bodycare International |
| Mamaearth |
| B Natural |
| Fast&Up |
| Eris Lifesciences |
| Godrej Nupur |
Nourish by BL Agro
BL Agro, a prominent player in the food product industry, proudly introduced Shilpa Shetty as the esteemed brand ambassador for their product line, Nourish, in the year 2021. Aligned with their commitment to promoting nutritious and wholesome foods, the brand places a strong emphasis on fostering a healthy lifestyle. Shilpa Shetty, renowned for her advocacy of fitness and well-being, was a natural and fitting choice for Nourish.
The Nourish product range encompasses essential food items such as atta, dal, and dry fruits. With a dedication to delivering nutritious food options, the brand has adopted the compelling tagline, “Drop the ordinary, choose extraordinarily.” In their advertising campaign, Shilpa Shetty is portrayed as a health-conscious individual deeply concerned about her family’s well-being, articulating the health benefits of Nourish products. The emphasis lies not merely on price and taste, but on the active promotion of a healthy lifestyle.
Bodycare International
Bodycare International, a renowned apparel brand, selected Shilpa Shetty as its brand ambassador for their antibacterial thermal wear in 2019. Recognizing Shilpa Shetty as an embodiment of modern strength, the brand aimed to appeal to a diverse customer base. In their children’s apparel advertisement, Shilpa Shetty is featured endorsing the safe and comfortable kids’ apparel offerings from Bodycare International.
Mamaearth
Mamaearth, founded by Ghazal Alagh and Varun Alagh, emerged as a brand created by parents for parents. The inspiration behind Mamaearth stemmed from the founders’ quest for the safest products for their newborn, revealing the presence of toxic elements in most baby products. Pioneering safety in baby care, Mamaearth has achieved the status of Asia’s No.1 brand with products certified by Made Safe. Guided by principles of Mum empowerment, honesty, and a commitment to the best of nature, Mamaearth incorporates natural, plant-based, and man-made ingredients in their products.
In 2018, Shilpa Shetty was announced as the brand ambassador for Mamaearth, endorsing their toxin-free product line. Shilpa Shetty expressed her delight in representing a brand that empathizes with the concerns and challenges faced by parents, while also aligning with their environmental responsibility. Mamaearth further expanded its offerings to include a range of natural, chemical-free beauty products, with Shilpa Shetty lending her support to this initiative.
B Natural
B Natural is dedicated to delivering an authentic fruit experience to its discerning customers by offering an extensive range of fruit juices sourced directly from Indian farmers. The brand boasts a diverse selection, featuring Mango, Litchi, Grapes, Mixed Fruit, Orange, Guava, Pineapple, Apple, Watermelon, and Pomegranate juices.
Acquired by ITC in 2014, B Natural has positioned itself as a frontrunner in the market. In 2017, the brand strategically enlisted Shilpa Shetty as its brand ambassador, further emphasizing its commitment to promoting health and wellness. The product line includes concentrated fruit juices, aligning seamlessly with Shilpa Shetty’s endorsement, emphasizing the brand’s dedication to providing a healthy beverage option.
Fast&Up
Fast&Up stands as a prominent brand catering to the nutritional requirements of athletes with a comprehensive product range. This includes offerings such as protein supplements, plant-based nutrition, sports nutrition, daily nutrition, kids’ nutrition, women’s nutrition, energy drinks, and a selection of pre-, during, and post-workout beverages. The brand also extends its reach to apparel and accessories.
In 2021, Fast&Up proudly welcomed Shilpa Shetty as its brand ambassador. Leveraging her status as a fitness enthusiast, Shetty seamlessly aligns with the brand’s ethos. Fast&Up’s mission is to raise awareness about holistic fitness within families, empowering individuals to embrace a healthy lifestyle. Shilpa Shetty’s association with the brand underscores its commitment to promoting overall well-being and fitness.
Eris Lifesciences
Established in 2007, Eris Lifesciences stands as a distinguished pharmaceutical company. In 2020, the company strategically appointed Shilpa Shetty as the brand ambassador for its hand sanitizer brand, TruSaniz. Embodying a commitment to personal sanitation and hygiene, Shilpa Shetty’s association with Eris Lifesciences underscores her dedication to the health and safety of her family.
The promotional campaign emphasizes the values of cleanliness and safety, aligning seamlessly with the company’s ethos.
As one delves into the range of products endorsed by Shilpa Shetty, a discernible vision of a healthy and safe lifestyle emerges. Each offering, spanning from food products to fitness and beauty items, is designed to contribute to the promotion of overall health and well-being.
Godrej Nupur
Godrej Nupur, a leading brand in the realm of hair removal creams and lotions in India, strategically enlisted the endorsement of Shilpa Shetty in 2021. The acclaimed Bollywood actress, fitness enthusiast, and businesswoman perfectly aligns with Godrej Nupur’s commitment to providing effective and gentle hair removal products suitable for all skin types. Shilpa Shetty’s personal brand resonates effectively with Godrej Nupur’s target audience, making her an ideal choice to represent the brand.
Shilpa Shetty’s unwavering commitment to impeccable beauty standards, passion for skincare, and advocacy for personal care positions her as a natural fit for the Godrej Nupur brand. This strategic partnership is anticipated to yield substantial benefits for both Godrej Nupur and Shilpa Shetty, solidifying their respective positions in the beauty and hair care industry.
Conclusion
In conclusion Shilpa Shetty’s health-focused businesses and brand endorsements collectively contribute to a vision of promoting overall health and well-being. Her multifaceted approach, ranging from innovative apps to collaborations with renowned brands, showcases a commitment to a healthy and safe lifestyle, reinforcing her influence as a wellness icon.
