The WhatsApp outage is the latest among multiple outages of global platforms such as Facebook, Google, and content delivery network (CDN) provider, Cloudflare.

On Tuesday, popular Meta-owned messaging service, WhatsApp, went out of service for an hour sending small businesses that are increasingly reliant on the platform into a limbo. According to industry experts, such conditions could be increasingly common as small ventures reliant on platforms to distribute their services.

The WhatsApp outage is the latest among multiple outages of global platforms such as Facebook, Google, and content delivery network (CDN) provider, Cloudflare. “The brief outage was a result of a technical error on our part and has now been resolved,” a Meta company spokesperson said.

Users who have started increasingly relying on the platform for their ventures faced the heat. A larger impact was noted by Mumbai-based Sanjay Das, senior claims manager at Max Life Insurance, who noted that the outage caused the day’s work schedule to get delayed and even postponed to the next day. 

WhatsApp has over 450 million active users in India, while nearly a third of its business users are also based here. This makes its outages significant.  A senior executive, who requested anonymity since he works for a competing service, said that while the outages among big tech companies are not very frequent, occasional outages are inevitable. 

As WhatsApp resumed after over an hour of disruption on Tuesday, users complained they were unable to send and receive messages. Down Detector, a website that tracks online outages across the globe said the report first surfaced at 12:30 pm, with the number crossing 30,000 reports by 1 pm.

Ayush Singh.