Home is where the heart stays and leaders navigating the real estate industry holds a pivotal position for a nation’s economy. We are always looking to scale our career and niche space like real estate offers a diverse room for growth. But what’s more important are the leaders and visionaries aiming to uplift the industry with their dedication and far-sightedness. Business Outreach Magazine wants our readers to understand the success trajectory of Salwa Arfaoui, who has been evolving the real estate industry in the UAE for over a decade.
A Brief History-
Starting as a property consultant a decade ago and now leading the firm as the Regional Sales Director is truly a testament to your dedication, expertise, and leadership. Her experience in the competitive market of real estate allowed garnering invaluable experiences over the years. Salwa Arfaoui is a Certified International Property Specialist Member at NAR (National Association of Realtors) in Washington New Jersey, USA. She is also a member of the FIABCI France and US chapter (The International Real Estate Federation). Salwa Arfaoui has also been awarded recently, ‘The Most Inspiring Women Expert in Real Estate in UAE’, by her H.E Salma al Qubaisi Berkeley, Middle East, and her H.E Aarefa al Falahi.
There cannot be enough appreciation of the fact that women hold the utmost resilience for career and personal life. Salwa has remarkably synergized the seamless operations of both professional and personal development. It is imperative that the optimism that guided Salwa Arfaoui helped her to equally balance the duties of a homemaker and excel her skills in UAE’s real estate market.
Struggles and Success Stories-
In any industry, a professional holds onto the efficacy of productivity and value-creation. Salwa has been highly focused on ethical business practices since the start of her career. Such holistic contribution towards her job gradually walked Salwa towards professional growth and bolstered her motivation. There were multiple roadblocks for Salwa Arfaoui as the real estate industry was more driven toward masculine leadership. Interestingly, such monumental challenges further drove Salwa to outperform in every task and become the leader she is today.
From the early days of 2012-2013, Salwa navigated every uncertainty that questioned her commitment towards her job. She respects the support of Abdul Ahad Siddiq, Managing Director, Next Level Real Estate, who has been assisting in her tenure at the company. His guidance and encouragement have played a pivotal role in her professional growth and success within the company. Salwa is certainly thankful for the opportunity to learn from and grow under his mentoring, as his depth of knowledge and leadership style have been a constant source of inspiration.
Salwa Arfaoui graduated from the Faculty of Arts and Human Sciences in Sousse/Tunisia specializing in English Literature and Civilization. She headed to the field of interpretation and worked with correspondence and reports.
Talking about the past, she draws some memories of her early career. Her visit to Dubai was by chance and she got drawn toward the region’s real estate industry. Furthermore, Salwa upskilled herself with notable certifications like UAE real estate law and regulations, property management, code of ethics and many others. She wanted to learn international real estate law so I studied CIPS and with excellence from NAR. In 2021, Salwa Arfaoui went to complete her Masters Degree in Business Administration from Oxnard University, California.
Her career is defined by long and rewarding working hours, communicating with clients and assuring her support towards them, considering her growing knowledge in the real estate sector. In an ever-fluctuating market, Salwa Arfaoui strategized pathways to address the latest trends. Owing to her leadership brilliance, she mentored a team that evolved into high-performing assets for the company. At every corner of her career, Salwa was inspired with creativity. In her distinguished career, Salwa Arfaoui has always emphasized on transparency and honesty in her projects, which has tailored her clients to appreciate her commitments.
Salwa’s take on leadership is uniquely exclusive and defined by women empowerment. Some of her duties include developing a sales plan and analyzing market trends, customer needs, and competition to identify opportunities. She recruits, trains, and motivates a high-performing sales team. Salwa also establishes key performance indicators (KPIs) to measure individual and team performance and regularly review sales metrics with adjusting strategies as needed to meet or exceed targets. She has been implementing and leveraging customer relationship management (CRM) systems, marketing automation and other relevant technologies to streamline processes and improve efficiency. In an ever-changing real estate market, Salwa has always embraced innovation and prompt adaptability.
Such proactive efforts on her professional and personal responsibilities evolved Salwa Arfaoui as a stellar business leader. She has assessed our strategies, sought feedback and embraced change to stay competitive in the dynamic real estate market. The real estate industry has drastically evolved with technological factors along with broad customer preferences. Salwa is always fascinated by clients who are willing to explore several opportunities in the market. Some look towards investment options while others might be first-time home buyers.
Key Takeaways-
Something that has always inspired Salwa in her diverse spectrum of industry knowledge is her self-confidence and faith towards professionalism. She truly believes that success is a collaboration of like-minded individuals. Salwa started from the ground level and beautifully carved her pathway to career-fulfillment. She holds the UAE very close to her heart and has recognized the tremendous growth provided by the region. Over the years, supply and demand in real estate have been connected with property prices and rental rates. Oversupply in certain segments has led to increased competition among developers and property owners.
Dubai’s real estate market is reported to be interconnected with the global economy. Economic downturns or financial crises could influence investor confidence, affecting property transactions and prices. In the coming years, Salwa Arfaoui aims to build sustainable business models that should deliver client-centric solutions.
She regards thought-leadership as a pivotal area for entrepreneurs and wants to inspire more women leaders. With the power of learning, adaptability and resilience, Salwa Arfaoui walks towards broadening the real estate community. Her unparalleled commitment to professionalism achieves great heights of business brilliance. When we asked Salwa about her take on success, she quotes Pele, legendary football player, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.”
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