On Wednesday, Maruti Suzuki India, an automobile manufacturer, announced that it had entered into a partnership with SMAS Auto Leasing India Pvt Ltd. The purpose of this collaboration is to improve Maruti Suzuki’s existing vehicle subscription programme.
A vehicle subscription programme is a service that allows customers to use a car for a set period of time by paying a monthly fee. With this partnership, Maruti Suzuki aims to enhance its subscription programme by offering more options and flexibility to customers. SMAS Auto Leasing India Pvt Ltd, a subsidiary of Sumitomo Mitsui Auto Service Company, will bring its expertise in the leasing and subscription business to this collaboration.
Maruti Suzuki India is one of the leading car manufacturers in India, and the company has been offering a subscription programme for its cars since 2019. The programme has been well received by customers who are looking for a flexible and hassle-free way to use a car. With this partnership, Maruti Suzuki aims to expand the reach of its subscription programme and provide better services to its customers.
Maruti Suzuki India has announced that SMAS has become its fifth partner to provide a selection of the company’s vehicles on a white plate subscription basis. This subscription arrangement enables users to register the vehicle under their name while it remains hypothecated to the subscription partner. This statement was released by Maruti Suzuki India.
According to the statement released by Maruti Suzuki India, its white plate subscription service in collaboration with SMAS is now offered in various cities, including Delhi, Gurugram, Noida, Mumbai, Pune, Bengaluru, Hyderabad, and Chennai.
Shashank Srivastava, Senior Executive Officer of Marketing and Sales at Maruti Suzuki India, mentioned that the Maruti Suzuki Subscribe program has received a positive response, especially from the present generation that prefers flexible purchasing options. He added that through the addition of new partnerships and expansion of services to more cities, they aim to reach a wider customer base and provide greater convenience and ease of access to their services.
Meherban Singh, General Manager and Head of Strategic Sales at SMAS Auto Leasing, stated that car subscription services are becoming increasingly popular among Indian customers in various segments, including individual buyers, professionals, business owners, and corporates.