Consider life to be limitless and vicious, which takes humans through the maze of joy and grief. Sometimes, it seems that everything is too distant from our goals and desires and we tend to give up in our fights. We are beaten, pushed and hurt by the realism of time to the point that the very purpose of success seems to emerge redundant. Tell me, what should we be doing right at this very moment?
Should we resort to moroseness and think about the things which were not in our control? Should we consider that good thing are not meant for us and we have to live with mediocrity? Or should we stand up and fight for what is ours and take action so that our tomorrow can be better? Or should we embrace the failures in our lives and consider time to be a juncture of good and bad?
By now, it is evident what stands to be the right choice for you. And this is always to turn the knob towards optimism, hard work and resilience. Business Outreach Magazine is proud to present our cover story, where we share the journey of two brothers who have been nothing short of brave, motivated and fighters, who crossed tough times, the size of mountains to be at a place they are right now. These are the stories that we live for, that we aspire for and we look up to.
Company Background :
Dear readers, we bring you Lokesh Drolia and Ankit Drolia, who are now the leaders and founders of Digiimagination Media Solutions and Decoimagination, respectively. You might be wondering what the founders excel in and what services their company offers. To begin with, Lokesh Drolia and Ankit Drolia excel in building trust and cooperation with their clients. In any business or profession, we have to accept that faith upon each other along with sharing support for one another are the only foundations for success.
Lokesh and Ankit started their ventures from literally nothing and transformed their innovative ideas into impeccable products for the future. Their stepping into the realm of startup was not a complete sort-out plan, but a keen desire to produce something creative and enjoy working with it.
Lokesh Drolia at the age of 36 years and Ankit Drolia at the age of 34 years have put their years of passion into building Decoimagination and Digiimagination. The former being founded in the year 2019 is an interior designing brand and the latter being created in the year 2022 expertises in the industry of digital marketing. Firstly, let’s draw some notes, where we should put down that exclusivity and creativity is what drives these two brothers. Lokesh and Ankit are efficient thinkers of our times, which resonated with the unique names of their companies.
Idea of Inception :
We should always take a few steps back and think about the present, if we are not happy in it. Ankit Drolia was at this corner in his life, when his current duties in the family business were not bringing in value towards his life. This was back in the year 2018, when Ankit was approached by a colleague who wished to renovate his house and was seeking any reference about an interior designer.
Priyanka Drolia, wife of Ankit Drolia, earned a degree in Interior Designing and suggested Ankit to reach out to his colleague and share their interest in the project. Things just fell in the right places and Ankit and Priyanka beautifully completed the renovation. From there, references of bigger projects were soaring in, where Ankit and Priyanka found their happy space with the inception of Decoimagination.
Both Ankit and Priyanka gradually expanded Decoimagination from Kolkata to other cities as well. Ankit Drolia and Priyanka Drolia say that, “ It’s not about ideas but it’s about making ideas happen. It takes the pride to design and deliver projects that consistently exceed expectations and aims to build a long term relationship with the clients”. Ankit believes that homes are the places to relax and spread positive vibes. With the sentimental value that are attached with every project, Ankit Drolia with his wife Priyanka, reaches out to every effort for making the client happy with the result.
But hang on! Business Outreach Magazine has a lot to share with you all. Since Decoimagination, has been the route to the establishment of Digiimagination Media Solutions. With the enormous success of Decoimagination, Ankit Drolia prepared a structure to penetrate the market further with the help of digital strategies. In the year 2020, and with unicorns dominating the Indian startup ecosystem, opportunities were abundant. A detailed discussion was carried on with Ankit’s brother, Lokesh Drolia and Digiimagination was formulated as a company that will offer the complete digital marketing support.
Setting foot for new goals :
Lokesh Drolia and Ankit Drolia were new to the industry of digital marketing. But their will to learn and ideate a process allowed them to dive into the unknown. Lokesh Drolia studied Masters in Business Administration in Finance and Accounting from James Cook University in Singapore, graduated from Indraprastha University in Delhi and completed his schooling from Tagore International School in Delhi. Ankit Drolia graduated from Bhawanipur Education Society, Kolkata and completed his schooling from Tagore International School in Delhi.
Lokesh’s far-sighted mindset took Digiimagination to greater heights and all along the way his wife, Archita Drolia played a pivotal role in making an effective business model. He successfully started the digital marketing firm with just 1 client and moved up working with 25 top clients. The journey has been difficult, when neither the industry nor the clients were putting in their trust on the startup, as they were very new to the space.
But when creativity and passion join hands with each other, wonders are created and growth and scalability knocks right at the front door. Lokesh Drolia and Ankit Drolia have spent countless nights without sleep in their eyes and breathing with the only purpose to develop Digiimagination as a successful venture.
Struggles and Success Story :
When the pandemic struck the earth, businesses were shut down. In spite of gazillion stress, the Drolia family reached out to their clients in virtual meets and presented designs of Decoimagination. After the restrictions were lifted, projects came in and the family handled them seamlessly. Digiimagiantion became closer to success with the variety of services they offer like website designing, social media page handling, and creative and product designing till generating leads. Their strict supervision of the web3 space has also enabled them to learn the sector and the company has plans to generate foreign clients on board.
Lokesh Drolia and Ankit Drolia discuss with Business Outreach Magazine courage and gratitude. Back in 2010, when the brothers lost their father to a road accident and their mother in the following year out of cancer, strength has been synonymous with their lives, where they will never stop in their road to excellence.
Key Takeaways :
The path is further glorified by testimonials like “Having seen a number of digital marketing agencies I have to say Digiimagination are a breath of fresh air. These guys really live and breathe digital and think outside the box when it comes to creativity, campaigns and reporting on everything. I don’t hesitate in recommending and feel compelled to rate them!” from Kunal Agarwal and “Being a small business it’s important for us that we keep control of our marketing spend and get maximum return on investment.
These people understand this need perfectly and have put together a successful social media and AdWords campaign that has exceeded my expectation and met the brief perfectly. Digiimagination continues to manage my online marketing and I don’t hesitate in recommending them” by Vijay Todi, we believe that the trust is very well expressed. It brings Business Outreach Magazine great pleasure to portray such remarkable personalities and with this concludes the story of Lokesh Drolia and Ankit Drolia.
