The company is going ahead full throttle in terms of business and has recently dropped a bombshell by announcing bringing onboard Bollywood superstar Kartik Aaryan as the brand ambassador of Lava smartphones.

Lava International Limited, an Indian phone manufacturer today announced that it has on-boarded actor Kartik Aaryan as the brand ambassador to endorse its Smartphones category while launching Lava Blaze Pro. 

Lava will soon commence a 360-degree marketing campaign featuring Kartik Aaryan and the range of its smartphones. 

With a keen focus on quality and driving innovation, Lava products are developed after a series of robust research. Lava is constantly looking for ways to provide its customers access to state-of-the-art features on their phones to enhance their experience significantly. With the onboarding of Kartik Aaryan as the brand ambassador, Lava aims to increase its consumer base by attracting more prospects, especially millennials and Gen-Z who form the largest chunk of consumers.