Packaged foods company Kellogg India Pvt. Ltd., on Monday, announced the appointment of Vinay Subramanyam as the director of marketing for India and South Asia, including markets such as Nepal, Bangladesh, Sri Lanka, and Maldives.

Kellogg’s is an American food company that specializes in manufacturing breakfast foods and refreshments. The company was founded in 1906 by Will Keith Kellogg and has since expanded to become one of the largest food manufacturers in the globe. 

Kellogg’s is best known for its iconic cereal brands, such as Corn Flakes, Frosted Flakes, and Special K, which are relished by millions of people around the globe. In addition to cereals, Kellogg’s also manufactures a wide variety of munchies, including crackers, pastries, and fruit treats.

The company is committed to sustainability and has set ambitious objectives to reduce its environmental impact and enhance the well-being of the communities where it operates.

Subramanyam re-joins Kellogg after having served in sales development and category marketing positions between 2011 and 2015. Subramanyam stepped into his new role in April and will be based out of the company’s office in Mumbai.

In this critical position, Subramanyam will be responsible for scaling category development, promoting strategic initiatives, and supervising the organization’s brand and marketing initiatives,” the company said in a statement announcing his appointment.

Subramanyam joins Kellogg from Pidilite Industries, where he worked as the chief marketing officer. Before his tenure at Pidilite, Subramanyam oversaw marketing for biscuit manufacturer Britannia Industries Ltd. He has worked in numerous sales and marketing positions, having begun his career at VIP Industries as an area sales manager in 2002.

His proven track record of building large brands, launching successful innovations, and understanding the essence of who we are, will bring a fresh perspective to Kellogg’s purposeful marketing agenda and elevate our brand and marketing strategy. He will play a crucial role in our ambitious agenda to reinvent the future of food in South Asia,” Prashant Peres, managing director, of Kellogg South Asia, said.

Kellogg Company distributes brands such as Kellogg’s Corn Flakes, and Kellogg’s Chocos apart from muesli and oatmeal. The company began business in India India by building up a manufacturing facility at Taloja (Maharashtra) in 1994. In 2015 it launched its second manufacturing facility in Sri City (Andhra Pradesh). The cereal manufacturer also established a Research and Development Centre in India that accommodates the demand of the South Asian markets for Kellogg.