SEO strategy is a detailed plan to improve the search engine ranking of the website in order to get more organic traffic.
What is an SEO Marketing Strategy?
SEO is not the right strategy for every website, and other Internet marketing strategies may be more effective, such as pay advertising through pay-per-click (PPC) campaigns, depending on the goals of the site operator. Search Engine Marketing (SEM) is the practice of designing, running, and optimizing search engine advertising campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority rankings in search results. SEM focuses on prominence over relevance; Website developers must give utmost importance to SEM keeping visibility in mind as most people navigate their primary list of searches. A successful Internet marketing campaign may also depend on creating high-quality web pages to engage and persuade Internet users, setting up analytics programs to enable site owners to measure results, and improving a site’s conversion rate.
7 Best SEO Marketing Strategies
Know Your Keywords
First things first. You can’t do much without knowing what keywords your target market is using to find solutions to the problems your company is solving. This requires a little research. Step inside the shoes of a potential customer of your product or service. How will you find a solution to your problem? What would you search for in your search engine? For example, if you sell organic dog food, your potential customer is probably concerned about their dog’s health. Maybe his dog has a food allergy and is concerned about the chemicals and byproducts in most dog foods. start searching. Which sites pop up? Look at the words used in those snippets.
In my “Dog has a food allergy” query, words like “sensitivity,” “natural,” and “balanced” appear. Don’t forget to think of related words, such as synonyms (thesaurus.com can be your best friend) and groups of words. Get back to our dog with Food Allergy Search. You might consider keyword phrases like “food sensitivity,” “all-natural diet,” “complete balanced nutrition,” and “natural ingredients only.”
Write High-Quality Content (Naturally)
The key thing here is to use your marketing spidey sense and create engaging content that is valuable to your target market. Valuable content includes content that answers your buyers’ questions, gives them the insight they can use, and educates them so they can get better at what they do. Remember to use keywords that are naturally appropriate in the great content you are creating. Don’t try to fill up your pages in an attempt to increase your site’s ranking (i.e. repeatedly adding keyword words to your content, in your meta tags, in your Alt description, etc.). It won’t help your search rankings (in fact, it may hurt it). If search engines catch you (and they will because their bots are super smart!), they can penalize your site by lowering your ranking or removing your site from their index altogether. Also, it will not affect your website visitors. Who wants to read the same words over and over again: “Are you looking for organic dog food? If you’re looking for organic dog food, look no further. Our Organic Dog Food website is your go-to organic dog food Best place to order.” Keep it real—you’re writing for one person.
Use Keywords in Website Page URLs
Make sure you don’t overlook your page URLs as they are important for your SEO. This is where your keyword research comes in handy. For example, if a page talks about your solar financing product, the URL for that page should be products/solar financing. Focus on the most common and most searched appropriate keywords. If you’re trying to decide between “solar financing” and “solar leasing,” choose the one with the highest search rankings.
There are a few quick and easy (and free) ways to check search rankings. One is to use the Google AdWords Keyword Planner. Simply enter your keywords to get an idea of how popular they have historically been in terms of search volume. You can also use Google Trends, which is a really fun site to explore. Compare different keywords to see a quick graphical comparison of interest over time.
Don’t Overlook Page Titles
It is important to create catchy and interesting titles for your web pages. Make sure they grab your target market. If they don’t, people aren’t reading all the great stuff below. I get that answer “What’s in it for me?” For my visitors, it helps me focus on what to highlight. Ask yourself: How would they benefit from the content on this page and why should they care? Once you’ve achieved this, shorten your title, use strong words, and make it catchy. When you’re creating these attention-grabbing headlines, make sure your keyword is in the headline (H1) and/or subhead (H2). Using the solar financing example above, your H1 could be “Solar Financing Made Easy.”
Review Every Page for Additional Keyword Placement
Now that you’ve created the high-quality content your target market needs (and wants) and has attention-grabbing headlines to engage and encourage them to read further, go back and write whatever you wrote. Review it. In your review, look for additional places where you can naturally place keywords. Can you change the sentence to include a keyword? For example, on a page about marketing automation, “Identify the best customers and convert more” might be changed to “Marketing automation helps you identify the best customers and convert more.” Also, consider whether you can create a keyword phrase by adding a word in front of a keyword? If I have a sentence talking about “marketing campaigns” and “marketing automation” is a keyword for my page, I would add “automated” to “marketing campaigns”. Pass multiple reviews. You might be surprised what opportunities you miss the first time around, and the second time around too.
Improve User Experience
It goes beyond website content, but the good user experience is becoming more and more important in strong SEO rankings. According to Robert Berris in his blog Three UX Principles That Help Your Website Do Its Job Right, “Over the past two years, Google has evolved to place a great deal of emphasis on sites that deliver quality content across platforms and devices. provide a user experience. Although traditional ranking factors are still king, search engine optimization is rapidly becoming user optimization.” Therefore, work with your web developers to make sure that your website is easy and intuitive to navigate and that each link works and leads your visitors to the next bit of information they are looking for.
Hire an Expert
As I said earlier, basic SEO is mostly common sense. However, if you can afford it, it is wise to hire an SEO specialist to ensure that your site is truly optimized. An SEO consultant or agency can audit your site and see how it is performing against your most important keywords. They will provide you with a priority list of action items to help you take your site to the next level.
A solid SEO marketing strategy will help you get more traffic, leads, and revenue for your business.
This article only scratches the surface regarding SEO. It is a discipline that gets more complex and nuanced day by day, but by giving you some tried and true tips that have stood the test of time in this field, you will get whatever 2022 throws at us. Should be well prepared to handle it.