According to an official announcement, the partnership is designed to address the challenge posed by poor quality returns and to ensure they are resold as new products

Delhivery, a logistics startup, has announced a partnership with Ajio, a Reliance-owned fashion and clothing e-commerce portal, to better consumer experience. According to an official release, the cooperation will address the issue of low-quality returned products and ensure that they are reinvented for sale.

Reliance has made a number of strategic investments/partnerships with software companies in order to build a strong footing in the e-commerce business, notably in the grocery and fashion verticals.

Meanwhile, Delhivery announced a collaboration with Ajio to offer a technology-based Quality Check Return Product (QC-RVP).

The QC-RVP device enables Delhivery’s 26,000 Last Mile agents to conduct rigorous quality inspections at the customer’s doorstep before returning the package to Ajio. It has effectively enhanced the resaleability of returned items from 25 per cent to 98 percent — boosting margins and reducing waste for Ajio.

Furthermore, it reduced the client’s refund remittance time from 8 days to 24 hours, enhancing customer stickiness and happiness. Delhivery’s QC-RVP service allows clients to tailor their doorstep quality inspection procedure from a list of over 20 characteristics. “These include, among other things, image test, brand, quantity, colour, and EAN for Ajio,” the business added.

Over the last few years, Ajio has faced stiff competition from Amazon Fashion, Walmart-owned Myntra, and Tata CliQ.

“We have a long-standing partnership with Ajio as its logistics partner and are delighted to work with them to enhance the quality of their supply chain process. Our QC-RVP solution has resulted in a 130 per cent jump in Ajio’s NPS (Net Promoter Score). At Delhivery, we constantly innovate to drive our clients’ business with our capabilities,” Ajith Pai, Chief Operating Officer, Delhivery, said.

According to Ashutosh Srivastava, COO of Ajio, Delhivery is a vital partner on the logistics and supply chain leg of the customer experience. We have harnessed overall goodness to promote consumer experience via collaborative innovation in technology and operational processes. “This has enabled better retention metrics for the platform. Customized/Consistent tech innovation & implementation on the ground makes Delhivery unique among all other Logistic partners. The introduction of the check and pick concept has helped Ajio to expedite swift customer refunds & faster inventory cycling,” Srivastava added.