Today’s piece is a strong reminder of discipline that defines our path and love that makes us stronger.
This feature celebrates the success story of Aditi Toley, who built Happy Chews pet foods with the vision to build a human-grade Indian pet food brand and position itself differently in a saturated and competitive marketplace. Aditi shares that during COVID-19, the ban of Chinese-manufactured foods gave Indian entrepreneurs like Aditi Toley an opportunity to build something in India. Aditi also shares that during this time Indian suppliers bumped up their prices, leading to a plethora of operational roadblocks for her and Happy Chews. But, as they say, if one door closes, another one opens. Aditi has found a reliable and trustworthy supplier with whom she chooses to work to this day.
In this exclusive piece, Aditi Toley speaks with Business Outreach Magazine about how Happy Chews pet foods was inspired by her sister’s profession and how she leveraged her own professional experience to scale the brand. Her sister, Dr. Ketaki Toley, is a well-respected veterinarian in Gurgaon and runs her own practice, Happy Paws Pet Clinic. Both brands were launched in 2013, with pet foods starting as a small kitchen study, catering to the clinic. For both sisters, a deep love for animals is what drives their insistence on the highest standards of quality.
Aditi Toley has been able to use her extensive advertising and marketing experience to make Happy Chews a viable e-commerce brand. Now, Happy Chews is aiming to expand into the US market. Offline, it will continue to sell exclusively only in Dr. Ketaki Toley’s clinic, Happy Paws Pet Clinic, in Gurgaon.
Her colleague, Mr. Ashish Kumar (Head of Design at Earnkit), highlights her work ethic and professionalism:
“Aditi is a superb team player, trustworthy, and truly a delight to work with! I shall always recall Aditi as a manager with a special talent for getting the job done. During our years of working together, I have never seen her backing down despite any number of roadblocks the project’s faced. She personally oversees that all deliverables are accomplished to perfection and project objectives are met in a timely manner.”
Aditi Toley has a clear message for our avid readers and the community. “Have the courage to experiment and fail. That’s how you will succeed and move forward.”
