Building not just for the sake of building is visionary leadership. And that is when companies actually grow. A product that is set for its target market should fill a major gap and should come with a competitive edge. Strategy helps a company go a long way, as it ensures the USP in any market. Today’s piece is a sharp focus on building through decades of legacy in the niche water tank manufacturing market.
Hemant Jain is a family man and understands the struggles and challenges of everyday life. He is currently leading Balaji RotoMoulders after his father and uncle built the company from the ground up. And the company’s year of legacy is standing on the simple pillars of quality, reliability, and trust of the customers. Hemant recalls that back in 1998 and 1999, people didn’t use to buy water for Rs. 20/liter. Instead, they used to drink water that was available at their houses. The problem with that was most of the house had low-quality water tanks, which were the breeding grounds for waterborne diseases. And evidently, people used to fall sick oftentimes. Hemant Jain recalls his strategic leadership at the time when he was steadfast in maintaining the market reputation of Balaji RotoMoulders. So he and the company leadership studied water storage standards in Europe, Australia, and the US.
Hemant Jain: “Moving beyond testing just the plastic, we began testing the water itself, including the bacteria and viruses that breed within it. Through extensive research and development, we secured a patent, and that innovation has brought us to where we are today.”
Back then, the market was evolving, and Balaji RotoMoulders was among the few companies to focus on both water tank build quality and supportive after-sales customer service. Apart from a B.Com degree, Hemant Jain has been involved in CPD (Continued Professional Development) courses related to medical fields, business mentorship, plastic federations, or the Indian Plumbing Association.
Under the leadership of Hemant Jain, Balaji RotoMoulders is strategizing to scale their business. The company has expanded into plumbing, sanitary products, and patented copper and silver water purification tanks. Furthermore, they are working on innovative products like alkaline pens, apple balls for cement tanks, Ayurvedic medicine, and P40C units that remove contamination and water-borne diseases post-RO purification.
Hemant Jain has a very important message for the readership.
“People across lower, middle, and upper classes in India share three common habits: voting, throwing plastic products outside, and trying to buy a cheap ₹1,000 water tank regardless of whether their house costs lakhs or crores. Buying a cheap tank means buying disease. Since the human body is 70% water, taking water quality seriously directly reduces illness at home. Rather than focusing solely on health insurance and hospitals, upgrade your lifestyle to ensure safe, contamination-free water is not a luxury; it is your right.”
