Things that we really desire and goals that we aim to achieve never come by just knocking at our front door. The world might indicate an inclination towards instant gratification, but success, life’s purpose, and/or the way to live a fulfilled life are the culmination of years of hard work and discipline. Keeping in mind such perspectives, the editorial pulls up the curtain for this piece on Priya Tummidi, who built Catapult as a high-impact marketing and event promotions company.
Under the leadership of Priya Tummidi, Catapult excels in creating powerful brand experiences and large-scale promotional campaigns across national and international markets. This company arises from the resilience embedded within Priya’s mind in creating something of her own. She has always been a creative rebel in sculpting her own path rather than stamping normality onto her resume.
Priya reflects on her background, where any right guidance on how to attain success in entrepreneurship was scarce. But she kept on pushing her boundaries, learning things on her own, and noting down invaluable life experiences for growing a business. Priya not only persevered but also scaled Catapult into becoming one of the fastest-growing companies in this industry to operate across influencer collaborations, curated events, and brand campaigns, with a growing network of creators and brands. Additionally, what comes as stellar leadership, Priya has expanded her company into international formats, successfully executing multiple international events and bringing global artists to India through Catapult.
While growing Catapult, Priya has highly focused on creating experiences for the target audience rather than making the campaigns only visible. She points out that today businesses like hers have to identify the fact that people are looking for stories to connect their lives with. And Catapult, through its innovation and creative leadership, has honed this craft. Priya says that strong storytelling and cultural relevance play a key role in building lasting connections and expanding into new markets.
Her unparalleled commitment to the industry has won her awards like the Lifetime Legacy Woman Entrepreneur of the Year 2026 at the MTV India Lifetime Legacy Awards; she was featured in Femme Times as Most Inspiring Woman Entrepreneur 2025; she won the Indian Iconic Promotion Company of the Year 2025 at the Pride India Awards for Catapult; she won Most Effective Event Promotion Company of the Year 2024 under Outlook Business Spotlight by Business Mint for Catapult; and she won several others. For the upcoming entrepreneurs, Priya Tummidi says, “I was doubted, judged, and spoken about, but it only pushed me to prove myself. I always compete with myself, because I am not here to compete with anyone; I am here to set my own standard.”
