Source: Fashion Network
Dubai, UAE – The Italian luxury fashion house ZEGNA will debut its Spring/Summer 2026 (SS26) collection in Dubai on June 11, 2025, marking the second time the brand has presented a collection outside of Italy, and the first time a full fashion show is staged by the brand outside of the standard Milan Fashion Week Fall/Spring calendar.
ZEGNA is planning to grow internationally as part of its plan to expand outside of Italy and into other international markets, while still promoting Italian craftsmanship and heritage, which is why the brand has decided to organize the fashion show in Dubai in conjunction with Camera Nazionale della Moda Italiana, which coordinates Milan Fashion Week. ZEGNA is honoring and staying true to its Milan roots.
A Global Step with Italian Roots
ZEGNA’s Chairman and CEO, Gildo Zegna, said “As a company that has always looked beyond, we are excited to bring the artistry of Made in Italy to Dubai for the first time,”
“This is not just about a fashion show — it’s about reinforcing the strength of Italian craftsmanship on a global stage.”
“Dubai today is the center of the world, a place where cultures converge, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define modern luxury. Milan will always be our home, and our partnership with Camera della Moda remains as strong as ever. But today, luxury is about movement, evolution, and embracing new perspectives. Dubai is the perfect place for us to tell the next chapter of our story.”
The show will be at the heart of a week-long schedule of edited programming for special clients, media, and friends of the brand. These programs will be an opportunity for our guests to get close to the designs, story and values of ZEGNA.
VILLA ZEGNA arrives in Dubai
One of the main attractions during this week will be VILLA ZEGNA, a one-of-a-kind traveling experience created by the brand. Designed to evoke and salute the original home of founder
Ermenegildo Zegna, VILLA ZEGNA has already traveled to Shanghai and New York, and is now being brought to Dubai, the first time.
VILLA ZEGNA will provide visitors with an opportunity to discover the long history of the brand, its commitment to sustainability, and its passion for high-quality tailoring through interactive displays, active participation, and a behind-the-scenes glimpse at ZEGNA’s design and innovative processes.
A New Era of Luxury
By showcasing its SS26 runway show in Dubai, ZEGNA is shifting towards a new era of luxury fashion, one that focuses on movement, culture, and global connectivity. This will position the brand to develop stronger connections with a wider audience, while strengthening its commitment to Italian excellence and creativity.
