Curefoods, a cloud kitchen company that houses brands like as EatFit, Frozen Bottle, CakeZone, and Great Indian Khichdi, has obtained money from Bollywood star Varun Dhawan and established a long-term partnership with him, making him the brand ambassador for EatFit, a Curefoods brand.
Dhawan’s investment in Curefoods coincides with the debut of its multi-brand D2C food ordering platform, which gives customers direct access to Curefoods brands. The platform will also provide food subscription services, particularly for its healthy food brands, which users will be able to consume numerous times per month.
“Having Varun Dhawan with Curefoods as an investor adds another level to our association with him,” said Ankit Nagori, founder of Curefoods. His faith in our abilities and vision inspires us to strive for greater heights. We are thrilled to have him on board so close to the launch of our D2C platform, and we hope that we can make much more progress in the industry together.”
Varun Dhawan commented on the news, saying, “I definitely empathise with Curefoods and Eatfit’s objective to provide access to diverse food categories while featuring healthy options.” As a result, I am overjoyed to support Ankit and his team as an investor and brand ambassador. I can’t wait to show the audience some of the fantastic ads we’re working on.”
Curefoods has announced the acquisitions of Frozen Bottle and Sbarro franchise rights in South India. It also received $62 million in capital from Iron Pillar, Chiratae Ventures, Sixteenth Street Capital, Accel Partners, and Binny Bansal in January 2022.