The Unacademy Store will have counsellors, and students will be able to purchase subscriptions after counselling and browsing the content offering.

Unacademy, an edtech firm based in Mumbai, has opened a physical store to help students better understand the platform’s offerings. The Unacademy Store will have counsellors, and students will be able to purchase subscriptions after counselling and browsing the content offering.

“We have received tremendous feedback on our products and services, and we recognise that a physical experiential touchpoint will benefit them in the long run by fostering trust and confidence,” said Gaurav Munjal, co-founder and CEO of Unacademy Group, in a statement.

The store will include experience centres as well as classrooms for sessions. These steps to attract more students come at a time when the pandemic’s first two years have resulted in an increase in edtech platforms aimed at schools and students for both online and offline courses. Unacademy recently launched subscription-based learning programmes in collaboration with industry experts.