Let’s explore Ayurveda Maverick-Patanjali’s Marketing Strategy: Unveiling the secrets behind Patanjali’s successful marketing approach. The Indian consumer remains one of the most challenging markets of the  world. A number of

Patanjali Ayurved, (commonly known as Patanjali), is an Indian fast-moving consumer goods (FMCG) company founded by Baba Ramdev and Acharya Bal Krishna in 2006. The manufacturing facilities and company headquarters are based in the Haridwar industrial regions, whereas the registered office is in Delhi. The corporation produces food, beauty products, and Ayurvedic medicines. In an advanced nation like India, which holds a monopoly on the consumer market driven by fierce competition and strategies, Patanjali achieved rapid growth and success in a short span of time. 

Indian brands and their authenticity are something that is easily targeted by different groups over time for different reasons. There are many Indian brands be it ones that are operating