In FY23, Myntra incurred a total of Rs 5,290 crore in costs. The largest single source of the fashion etailer’s overall spending, advertising, and promotional costs, accounted for Rs 1,758

The Rising STARS program of Myntra seeks to foster the growth of 200 Direct to Consumer fashion and lifestyle brands in India. By providing these brands with valuable brand-building skills, heightened exposure, and strategic support. Myntra enables them to tap into India’s thriving digital market. It is estimated that this market will attract 400 450 million shoppers by 2027 presenting immense opportunities for expansion. Furthermore. The fashion D2C industry is projected to reach a value of $43.2 billion by 2025. With Myntras program. These brands are well-positioned to capitalize on such promising prospects.

Singapore: According to Singapore regulatory filings, Flipkart has invested $116 million in fashion retailer Myntra, according to Economic Times. According to the report, the investment was made on March 25,

Myntra has launched M-Live, getting into social commerce amid the e-commerce boom in India and rise of online shopping. Myntra proclaimed the launch of M-Live, a live video streaming and