Nothing is more beneficial to marketers than satisfied consumers. When a consumer is so satisfied with their purchase and willing to share why their decision to buy from your business

The modern marketplace now has a lot of products which is making customers really overwhelmed. They are finding it difficult to choose the right products according to their need and

Let us explore the term of global branding, its  opportunities and challenges , and some noteworthy instances of successful international branding. We may obtain a better knowledge of global branding’s potential influence and problems by going deeper into its definition, comprehending its prospects and limitations, and evaluating real-world instances.

Foodtech giant Zomato faces backlash and accusations of caste discrimination for its ad featuring actor Aditya Lakhia. The controversial World Environment Day ad, highlighting plastic waste recycling, was taken down after users criticized it on social media. Zomato has a history of marketing controversies, adding to a trend of public disputes among Indian startups.

Market research, or obtaining knowledge about customer preferences, is an essential component of any startup’s marketing strategy. It gives critical feedback on your offerings as well as those of your

It is important to know the 2022 digital marketing trends. But the reality is that, from the point of view of small businesses, some of these trends indicate where “normal”

From the famous blue-haired Amul girl to Air India’s Maharaja to Vodafone’s Zoo Zoo, India has witnessed various famous mascots.  Becoming a big business or a brand and connecting with

Azhar began his career by working in a bank in Dubai. After hustling there for 4 years, Azhar decided to come back to India. He transitioned from a secured job

Over time the marketing strategy has changed, traditional marketing is not the only one in the industry right now. Digital marketing makes your presence known, in addition to other marketing

What if your customer service was so good that it could put a five-star hotel to shame, but no one knew about it? What if you started a fantastic company