Shein is the world’s largest fashion retailer as of 2022. Founded in 2008 by Chinese entrepreneur Chris Xu, Shien initially was not involved in manufacturing but in 2012 the company established its own manufacturing unit and supply chain.

Helena Helmersson, H&M Group Chief Operating Officer, has been with the company since 1997. She was appointed CEO in January 2020. She has built strong devotion to the firm over