The Rising STARS program of Myntra seeks to foster the growth of 200 Direct to Consumer fashion and lifestyle brands in India. By providing these brands with valuable brand-building skills, heightened exposure, and strategic support. Myntra enables them to tap into India’s thriving digital market. It is estimated that this market will attract 400 450 million shoppers by 2027 presenting immense opportunities for expansion. Furthermore. The fashion D2C industry is projected to reach a value of $43.2 billion by 2025. With Myntras program. These brands are well-positioned to capitalize on such promising prospects.

India’s Direct-to-Consumer (D2C) industry has evolved into one of the country’s fastest-growing business sectors. In 2026, consumers prefer buying directly from brands through their websites, mobile apps, marketplaces, and quick