Sonam’s return will commence with two top-tier projects that are currently shrouded in secrecy. YRF Talent has stated that they will collaborate with Sonam to devise a disruptive brand identity that epitomizes everything that is cool, from her film selections to her natural affinity with the most prominent global fashion and luxury brands to her choices as an independent-minded working mother.
Image-: Siasat.com
YRF Talent, the talent management division of film studio YRF, has secured Bollywood superstar Sonam Kapoor to oversee her films, endorsements, event appearances, digital presence, and personal PR. Sonam marks the first actress YRF has signed that they did not initially launch. YRF Talent is also managing budding actors Sharvari and Ahaan Panday, two fresh faces anticipated to be the future stars of India.
Sonam’s return will commence with two top-tier projects that are currently shrouded in secrecy. YRF Talent has stated that they will collaborate with Sonam to devise a disruptive brand identity that epitomizes everything that is cool, from her film selections to her natural affinity with the most prominent global fashion and luxury brands to her choices as an independent-minded working mother.
Prithwish Ganguly, Vice President of Talent & Communications Strategy, stated, “We are thrilled to join forces with Sonam Kapoor as she paves her way back to the movies. Sonam is a one-of-a-kind and thrilling brand. We are overjoyed to welcome her as an artist that we will manage exclusively and cultivate her brand strategy globally.”
Note-: Behold, Sonam Kapoor Ahuja, born on the 9th of June in 1985, a luminary of the silver screen who graces the Hindi Film Industry with her talent. She has triumphed in winning a National Film Award as well as a Filmfare Award, and between the years of 2012 to 2016, she held a coveted spot in Forbes India’s Celebrity 100 list due to her income and widespread popularity.
The daughter of the esteemed actor Anil Kapoor, Sonam Kapoor started her career as an assistant director on filmmaker Sanjay Leela Bhansali’s 2005 film, Black. Her acting debut was in Bhansali’s romantic drama Saawariya (2007), which turned out to be a box-office debacle.
Nevertheless, her first commercial success came with the release of the romantic comedy I Hate Luv Storys (2010), a triumph that was followed by a string of commercial failures and stereotypical roles. Her lackluster performances garnered negative reviews from critics. However, the year 2013 proved to be a turning point in Kapoor’s career when the box office smash hit Raanjhanaa left audiences in awe, earning her high praise and Best Actress nominations at several award ceremonies.
