According to Myntra, the service would eventually include 300,000 products across 1,300 pincodes. Customers in metro cities can currently use it, with roughly 30% of products qualifying for express delivery.
Myntra, a fashion and beauty e-commerce startup has announced the launch of M-Rapid, express delivery service on its app that promises deliveries in 24 to 48 hours.
The product will have a “M-Express” tag in the listing if it is suitable for express delivery. This is similar to the fulfilment services offered by Amazon Prime and Flipkart Plus.
The capability will eventually encompass 300,000 products in over 1,300 pincodes, according to the business. Customers in metro cities can currently use it, with roughly 30% of products qualifying for express delivery.
Sellers and brands will be able to use Myntra’s advance deployment centres, according to the company. This means that instead of storing products in a single large warehouse, firms can keep them in smaller warehouses close to demand centres, reducing delivery times.
“M-Express offers complete control to consumers in choosing their products based on the delivery timelines, thus empowering them to make better purchase decisions,” said Nandita Sinha, chief executive officer (CEO) of Myntra. “We believe M-Express will be a game-changer for the industry and drive delight for the fashion-forward customer base while reinforcing loyalty. This will in turn boost the opportunity for brands, and small and medium sellers to grow.”
Myntra’s M-Express debut comes as the firm faces new competition from Reliance’s Ajio and Nykaa. During the epidemic, Ajio made considerable advances in the online fashion industry. Nykaa, which previously specialised on the beauty industry, is now expanding into the fashion industry.
The launch of Myntra’s M-Express comes as the company faces new competition from Reliance Industries’ Ajio and Nykaa. Ajio made significant progress in the online fashion business throughout the epidemic. Nykaa, which was previously focused on the beauty market, is now branching out into the fashion world.