Minifeel, a start-up based in Mumbai has secured ₹3 crore, in seed funding with 100X.VC as the leading investor. The platform offers high-quality beauty products at reduced prices. Enables customers to discover skincare and cosmetic options through trial packs. This serves as a marketing avenue for brands to connect with their desired customers contributing to the expansion of India’s thriving beauty industry.
Minifeel, a start-up based in Mumbai is dedicated to helping consumers discover high-quality beauty products at discounted prices. Recently the company secured ₹3 crore, in seed funding with 100X.VC leading the investment round.
Notably, several angel investors such as Vijay Jain (Founder of ORRA Jewellery) Ajay Mokariya, Ganesh Iyer (MD and Joint MD of Shree Maruti), Yash Kotak (Founder of Jumper.ai), Niraj Chhajer (Partner at Pransh Capital) and the Bhanushali Angel Investor Network have also shown their support by investing in Minifeel.
Minifeel specializes in offering premium skincare and cosmetic items like serums, cleansers, and makeup. What sets them apart is their provision of these products in / packs. This unique approach allows customers to experiment with products at a fraction of the cost. The company also functions as a marketing platform for beauty brands to reach their target audience without any expenses.
Sagar Mithiya, Founder of Minifeel expressed his enthusiasm about the thriving beauty and personal care industry in India. He highlighted how direct, to consumer companies operating within the space have contributed significantly to its rapid growth. Against this backdrop, Minifeel aims to collaborate with beauty brands and connect them with discerning consumers while introducing them to novel and captivating product offerings.
