Microsoft has surpassed Apple to become the world’s biggest corporation by market value, because of its strong concentration on generative artificial intelligence (AI), an area that has gained investor interest.

The IT behemoth, which, like Nvidia and Amazon, has put a strong focus on AI, has seen tremendous market growth over the last year. Notably, Microsoft’s market worth has increased by more than $1 trillion.

Analysts see similarities between this change and the early 2000s, when technology and internet corporations started to supplant consumer and financial firms at the top of the market’s hierarchy.

According to LSEG statistics, Microsoft’s market capitalization was $2.887 trillion, its highest ever, while Apple’s was $2.875 trillion as of Friday’s closing, down from a record of $3.081 trillion on December 14.

Microsoft has integrated OpenAI technology into its suite of productivity applications, resulting in a resurgence in its cloud computing business in the July-September quarter. Its AI leader has also provided the potential to challenge Google’s dominant position in online search.

Apple, on the other hand, is grappling with declining demand, particularly for its iconic product, the iPhone.

The corporation is also suffering in China, a crucial market where economic recovery from the COVID-19 epidemic has been slow and competition from a resurgent Huawei has increased, reducing its market share.

Other AI-focused technology companies, including Nvidia, Meta Platforms, and Alphabet, have had significant market capitalization increases in the last year.

In the ever-changing world of technology, Microsoft is not simply a participant, but a maestro, orchestrating movements that position it to be the most dominating and trusted corporate brand by 2024. 

Satya Nadella’s keynote at Ignite 2023 sheds light on the company’s trajectory, which is linked with strategic choices, alliances, and an innate ability to navigate the complicated AI environment.

The connection between Microsoft and OpenAI, especially the events surrounding Sam Altman, CEO of OpenAI, demonstrates strategic genius. Altman’s short absence and quick return to OpenAI resembles high-profile comebacks such as Steve Jobs at Apple, but it’s the behind-the-scenes tactics that are most significant. 

Satya Nadella, CEO of Microsoft, had a significant role in bringing Altman into the fold. This move is more than just a hire; it represents a strong strategic relationship and a thorough grasp of the AI area.

Microsoft’s investment in OpenAI, which began without direct board involvement, was a risk that is paying off. 

The latest changes in OpenAI’s governance, shifting to a more conventional corporate structure with prospective Microsoft participation, point to a growing partnership in which Microsoft stands to benefit considerably from OpenAI’s inventions such as ChatGPT and DALL-E 2, while avoiding direct risks.