A business executive said on Friday that Amazon is aiming for $20 billion in item exports from India by 2025 by adding thousands of small vendors to its e-commerce platform.

We are very encouraged by the number of entrepreneurs who signed up this year. We are looking to scale up,” Bhupen Wakankar, director of global trade, Amazon told Reuters on the sidelines of an industry event, referring to plans for exports.

According to Wakankar, there was a high demand for “Made in India” organic health supplements, homeware like as bath towels and jute rugs, and robotic toys for youngsters ahead of the Black Friday Cyber Monday sale, which begins on Friday and lasts 11 days.

Amazon Global Trade, the e-commerce giant’s business-to-consumer (B2C) export platform, was launched in 2015 with a small number of merchants and is gaining pace in India.

According to him, the firm has recruited over 100,000 small producers to offer a broad variety of items to global clients.

Some of the sellers are first-time exporters, including those who left their corporate jobs to start e-commerce exports,” he said.

Thousands of small exporters who previously had no access to global markets have achieved 70% yearly growth thanks to the e-commerce platform, which has offered logistical help and access to more than 200 million Amazon Prime members worldwide, he claims.

current comes as India’s goods exports fell 7% year on year in the first seven months of the current fiscal year.

Beauty, clothes, home, kitchen, furniture, and toys had the most increase on the e-commerce platform.

Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year’s were pushing sales of Indian items in countries such as the United States, the United Kingdom, Canada, Australia, and Germany.

According to Wakankar, Amazon has reduced the membership price for its worldwide selling program from $120 to $1 for the first three months for exporters who join up before March 31.

Amazon’s supply chain strategy is a complete, integrated approach to providing consumers with goods and services. The company’s utilization of technologies such as cloud computing, robots, machine learning, and artificial intelligence to develop an efficient, cost-effective supply chain is at the heart of this approach. 

Amazon’s supply chain strategy is aimed at offering consumers with a quick, simple, and economical shopping experience, from the fulfillment centers that Amazon has established across the globe to the Amazon Prime membership program that allows customers access to free shipping and other perks.