Leadership and team building is not that you are born with, but something that needs to be learned and implemented. We live in a civilization where diversity and collaboration make us human, and we cannot survive in this ecosystem if there hadn’t been shared participation. But to lead and get led by like-minded people, one always needs to have a mindset. This perspective towards life has the capability to pull a person from the brink of livelihood to the ‘pinnacle of successes.’
We, at Business Outreach Magazine feel so privileged to be able to have meaningful conversation with leaders and decision-makers, who are not relying on benchmarks to attain joy and purpose in their lives. Let us introduce you all to Dr. Subrata Dutta, the business entrepreneur associated with the “Direct Selling Industry in India” and leader, who knows that attaining success is a journey of partnership and adventure.
A Brief History:
Dr. Subrata Dutta knows the meaning of struggle and what the hustle culture looks like. If one knows him, they might be mistaken Subrata as just an orator, a skilled direct seller, and a progressive thought-leader. But he has also been a boy from the rural West Bengal, who has not been exposed to quality education and a decent standard of upbringing. Subrata did this with his spirit of positivity and faith in his abilities.
And do you know why he was able to achieve so much? This is because he believed in his actions and surrounded himself with the right team members. Due to his zeal for creative achievements, he has been under the mentorship of Dr. Debi Prasad Acharjya – a Wellness Coach and Author, who instilled the right threads of power into his faith and made Subrata realize that everything can be attained with the right amount of effort.
With over 18 years of experience, Dr. Subrata has seen it all and knows the values of knowledge. There was a period in his childhood that a comfortable life was nothing more than a far-fetched dream. In his village, the ravages of unemployment, absence of education and opportunities made him take a stand to do something not just for himself, but for the entire community.
Subrata did not blame his situation; he did cripple his mind into the limits of his existence. What he did was to concentrate on the solutions and truly believe that everyone of us can be successful. We just must focus on our path with faith and relevant action.
Dr. Subrata Dutta moved to Kolkata, where he made his way to the top and branched out his skills to a diverse array of duties. Being the executive member of the Federation of Direct Selling Association, Subrata truly thinks that education alone cannot equip you with the real world.
Path to Success:
His philanthropic and charitable activities where he has provided multiple free medical camps earned Subrata the Doctor of Business (Specialization in Wellness and Direct Sales) in November 2022, by the Global Human Peace University. There is a significant number of careful steps needed from an individual to curate the metric of success. To be a successful business, the leader needs to sculpt the business model, which brings a meaning to the target audience. Subrata thinks that if profits are the only thing that is aimed for, a business has already limited the potential of its development.
With this concept, Dr. Subrata Dutta created Renatus Wellness which is a people’s company built to transform and improve lives. The company within just a span of 3 years initiated with about Rs. 7.2 crore in terms of revenue which expanded to about Rs. 150 crore in 2021 and aiming to achieve about 200 crores by the end of 2023.
These numbers are something more spiritual than just success and profit. They speak reliability and trust that the products have generated from the customers over the years. Dr. Subrata has been in the industry of direct sales since 2003 and he has witnessed several winds of change in the professional setting.
The vast experience earned him the skills to shape Renatus Wellness Pvt. Ltd. in the desired motto and under the guidance of Dr. Debi Prasad, Subrata has always felt his journey to be secured in a safe space. In our lifetime, we all desire for success and within that we also need to be surrounded by people, who think alike. Subrata has built his team with dynamic leaders or what he calls as his ‘Inner Circle’, who have lent hands to strengthen the bricks and mortar of this goal equally.
Some Key Takeaways:
There will always be challenges and Subrata has witnessed his fair share. Although the conceptualization of Renatus Wellness was impeccable, the implementation had multiple roadblocks. But Subrata understands that faith and trust is not a one-day game, but years of effort. His reliance on his action took him and the company to sustainable heights and now Renatus Wellness has been delivering products that are successful in India and abroad.
Subrata’s mindset had a great impact from a quote by James Allen ~ As a Man Thinketh, which says, “A strong man cannot help a weaker person unless the weaker is willing to be helped, and even then, the weak man must become strong of himself; he must, by his own efforts, develop the strength which he admires in another. None but himself can alter his condition.”
Dr. Subrata Dutta is a community believer, and he has always felt that success is collective. It should benefit your objectives along with the betterment of society. What are we if not for the future of our society? In a direct sales company, people are conceived with ideas and business models that have been developed to improve the lives of others.
A direct seller is also a storyteller that spreads facts about the transformation of other people’ lives for the good. Everyone wants a good life, and a decent living and Subrata believes that direct selling does that. In his book ‘A Map to the Pinnacle of Success’, Subrata has said that the identification of self-potential plays a pivotal role in succeeding in life.
We all are surrounded by mixed feelings of love and hate and Subrata stresses on the fact to us that we are the architects of our own mistakes and achievements, and we should take what’s important and leave back what is irrelevant in our journey. Dr. Subrata Dutta says, “Nothing matters in life more than moving on. If you can move on successfully, you can live on successfully too” and we believe in this.
