Madison Media, a division of Madison World, has announced the hiring of Rob Norman as an adviser to help important clients accelerate their digital transformation.

The future of digital media will change as new tools arise, customers express new demands, and technology quality and accessibility increase. Mobile video, virtual reality (VR), augmented reality (AR), and more advanced data analytics will all have an impact on the future of digital media.

The media and entertainment business will expand from $27.72 billion in 2023 to $40.36 billion in 2028. During the projection period (2023-2028), the CAGR is 7.80%. 

Madison Media is a Madison World communication group’s media planning and purchasing firm. Sam Balsara launched Madison World in 1988. The organization is divided into 26 units that perform nine specialized duties, including: 

Advertising, media, business analytics, out-of-home, public relations, retail, entertainment, mobile, and sports are just a few examples.

Norman has extensive expertise in the digital industry, having served as GroupM’s worldwide head of digital as well as the CEO of GroupM North America. He now serves on the boards of Piano, MiQ,, Knotch, Zeotap, and a few more digital-first firms.

According to the firm, Norman will provide consulting services to Madison’s customers as well as expose the agency to new technologies, ideas, and processes.

We are delighted to have Rob join us as a strategic advisor in the digital transformation space and am sure he will add a lot of value to our teams and our clients. The advertising world has turned digital. India with a digital share of Adex at 40% tracks a little behind the global average of 55% and we hope with Rob’s help to offer world-beating thought leadership to our clients,” Madison World’s chairman, Sam Balsara, said in a statement.

Norman has been an inspiration to Vikram Sakhuja, partner and group CEO of Madison Media and OOH (out-of-home), who has worked with him for many years. “I’m thrilled to be able to partner with him again in helping build the business of Madison’s clients,” Sakhuja said in a statement.

Norman said he has known Balsara, Sakhuja, and Madison for many years. “I am a great admirer of the business and its leadership. Independent, entrepreneurial organizations are well-placed to innovate with speed and agility. I am excited to spend more time in India, it’s a country I love and a country rich in opportunity,” he said in a statement.